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Estate agent websites are used by a large variety of people from all walks of life, but they all have one objective in common, they are there for users to view property. This means the design and build should be accessible and clear with an easy to navigate interface across all devices.
With Rodor Lettings we were approached to deliver a responsive and contemporary re-design for their website, with the added functionality to post new properties and search for existing properties on the market.
Our main objectives for this project was first and foremost to create a design that was easy to use. This meant lots of call to actions, navigation that would allow users to get where they need in just a few steps and for there to have multiple ways of contact. And for this to translate into a functioning property management application.
Getting the right hierarchy on the homepage is important for any website as part of a successful design. For a business like Rodor Lettings, we need to make sure that there are good SEO (Search Engine Optimisation) practice and a clear navigation for users. Having good SEO practice here will help local users find Rodor Lettings higher up in the Google rankings. Our call to action carousel allows for a way to display navigation but in more detail which will help with SEO focused headings as well as giving a new user some more vital information. Alongside navigation, we have prioritised ways of getting in touch with Rodor and for a quick and simple search function of their properties on the market.
Overall the design follows a contemporary responsive aesthetic utilising the Rodor Lettings branding. Users can access and navigate the site easily across a range of devices.
As well as an easily navigable site, at the core we needed it to function as an estate agency site. The ability for Rodor Lettings to add new or edit existing properties and for their users to search this database. For this project, we utilised a third party PHP supported plugin, which answered all of the needs of the client. We could customise this plugin so that it would fit seamlessly into the WebBoss system where they could have full access and control for their business.
Rodor Lettings was a success, a fully functioning property management website with a contemporary and responsive design that accompanies all of their SEO needs. And most important of all is that, within the WebBoss system, they have the foundations to evolve in any direction.