Diana and Derek started to let student accommodation 20 years ago and have enjoyed meeting many students along the way, during this time they believe they have built up a very good understanding of the types of accommodation that students are looking for. Student Lets Plymouth were using Plymouth University’s website to advertise their properties, but the university had stopped external companies from being able to advertise student accommodation on their website. Plymouth Student Lets needed a website that would replace this.
Our Web Design Process
The challenge was to create a website that would appeal to their demographic whilst ranking highly for SEO. In order to do this, we set out to create a website where searching for a property was a very clear call to action, as well as having secondary information on the site like an interactive map of Plymouth in order to be more relevant for Google searches.
The client had good images of the location, properties and rooms, so we designed the website with a strong focus on imagery. We created a very striking header that showed the Smeaton Tower as this is such an iconic landmark in Plymouth. The client didn’t have any branding colours, so we decided to use the red of the tower as a highlight colour throughout the website, which helped tie in the design and overall look of the website. We repeated the tower in the footer in a vector format, we also included one of their properties in the same format, this added a friendly and approachable feel to the website. We also included a slider of testimonials to add a trustworthy aspect to the company.
Overall, the client was happy with the design and has decided to run some PPC campaigns with Reach PLC, to direct people to the new website. They are going to use the SEO tools that are included within the WebBoss system to tweak the website themselves, however they are thinking of using one of our SEO packages to really help boost their rankings, as they are aware that they are not going to get the passing traffic that the university website attracted.
Student Lets Plymouth - https://studentletsplymouth.com/