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Regardless of whether you already have a website and are looking to refresh your design and content, or if you have just decided to take the leap into the online world, these small changes and considerations can make your website go from drab to fab!
This is probably the biggest and most important tip on this list! The look and feel of a website can play a huge part in getting your users to trust your company and brand. Your users will appreciate a polished and professional looking website that exactly reflects your brand’s personality. Getting your website professionally designed will ensure that the website style and structure has been made with your target audience in mind. If you buy a WebBoss website, our professional designers will work with you one on one to ensure that your website design looks exactly how you want it!
What benefit does content have if it’s not relevant? There's no use in talking about something that has nothing to do with your company/ industry. In fact, this could even negatively impact your position on Google, so be sure to make everything relevant and unique to you or your business.
When you are including relevant content on your website, you should be naturally including relevant keywords on your pages. However, you can go one step further, by ensuring that your keywords are highly specific to your company, this will help to boost your position on Google. A quick Google search on similar products and services can give you an idea of the types of keywords that your competitors are using, you can note these down and try and incorporate them in your own product names/ descriptions or within your page content. Google Ads Keyword Planner is also a great way to find highly searched for keywords that relate to your products and services.
Chances are, if you are already an established business you will already have your own branding colour scheme, so try and keep your branding colours consistent on not only your website, but also across any social media channels as this will ensure that your brand is recognisable and easy to remember.
Ensure that when you create content on a page that it is simple and structured, include a title, subtitle (optional) and put some relevant images in between text. You could include bullet points, to really break down the importance of the text, this will make it easier for your audience to digest. Keep your target audience in mind when you write your content to ensure that they will be able to easily read and understand the information you’re providing. Keeping the font styles and sizes simple and easy to read will be hugely beneficial to multiple audiences.
The importance of web security has never been so important as it is now, with online businesses relying on people’s data for advertising and product sales. People are also becoming much more aware of the risks involved with online buying, so ensuring that your website is secure will be hugely beneficial for gaining the trust of your users. Having an SSL certificate on your website is one of the many ways that you can reassure your users that your website is secure. This will show the users a padlock in the address bar, giving users an indication that the website is secure, this will also be favoured by search engines, such as Google. Here at WebBoss Websites every website will come with an SSL certificate, no matter what package is ordered!
A recent study showed that mobile searches are overtaking desktop searches. Therefore, if your website does not work on a mobile device, you could be missing out on a huge portion of the market! Here at WebBoss Websites, we ensure that all of our websites automatically fit to any screen size!
Your website should be the hub of everything you do, so linking your social media channels on your website can actually encourage traffic, and therefore potentially increase your position on Google! Try and encourage people to your website through the posts on your social media, adding links to extra information featured on your website will not only encourage user traffic, but may also result in more leads generated. If you are using Google Analytics you will also be able to track how your audience are using social media to get to your website.
We recommend that you have a contact page within the top navigation menu, as well as contact information in your footer, this will ensure that your customers can easily contact you. You may also want to consider different contact/ support channels for example, telephone, email, online chat etc. If you have a brick and mortar business, consider adding your address and contact number in your website header or footer, so that users know where they can find you. A map of your location on your homepage, will also help with this.
Users will want to see that you are active on your website, this will also benefit your Google position. This can be easily achieved by including a blog to your website, with this you can post industry information or personal business content that will engage with your audience, you can even link these on to your social channels to gain more user traffic.
If you follow all 10 of these tips, you should have a very successful and professional looking website that you can be proud of! If you enjoyed this blog, head over to our Facebook page and give us a like!