Are you struggling to keep your website’s content updated? Or are you hoping to boost your website’s traffic? A blog can be a great way to do both, as Google will really favour websites that are kept up to date. Blogs are also a great way to produce in depth content on a website, which will be favoured by search engines. Blogs can also be an ideal way to drive traffic from your social media channels, such as Facebook, back to your website which could potentially improve your ranking.
Blogging Checklist for SEO
Here are 4 very easy and simple tips to keep in mind when you are creating blogs.
1. Who are You Creating Your Blogs for?
Ensuring you are targeting the right audience is going to be hugely important if you are hoping to encourage engagement on your posts. Perhaps these are existing customers, or maybe you want to target investors. Try thinking about what your business is good at, what makes you an expert in your industry? You can use this to create content that is heavily focused towards your target audience. Try and write in depth blogs that your company is very knowledgeable about, this will come across well to your audience and may even increase brand trust. Not only that but writing in depth industry information may even boost your position on Google as you will appear to have expertise in your industry.
2. Use Keywords in Your Blogs
Using natural keywords throughout your blog posts will make it much easier for people searching for the information you’re providing. Long tail keywords are probably the best to use for this, as they are a formation of important keywords that should make sense as a sentence. From this, you can start to think about how your audience may search for your information, will they search for a question? This can be the base for your long tail keyword formations. Try and include these questions as your main titles as these will get picked up by the search engine. Don’t be afraid to incorporate the same keyword a few times throughout your content as this will show search engines that you are covering a topic in depth.
3. Share Your Blog to Social Media
It is highly recommended that you start using social media if you don’t already use it. It’s a great way to share your blog and start encouraging engagement. You’ll find a great deal of views will come from those who have seen your blog on social media. Not only that, when you are linking your blog back to your website you will be encouraging user traffic; you’ll also be able to find out a lot more about the type of people that are viewing your blogs, meaning you can edit future content to suit your audience. So, get sharing!
4. Make Your Blog Look Polished
Think about the structure of your blog, try to make it clean and easy to read, and not to clutter too many images in one area. This is easy to achieve if you pick a template before you start, which will give you a good structure to work with. You can use your own images; this will make your blog seem very personal to your brand. Alternatively, you can choose images from free stock photo websites such as Unsplash or Pixabay, (just so you know, these are included within the WebBoss system, so it is very easy to import stunning images straight to your blog!). Just ensure that these images best represent what you’re trying to say within the written content.
Just keeping these 4 easy tips in mind when you are creating your blogs, could potentially increase both your blog’s success, while also increasing your websites’ traffic. As we know the position our website has on Google can greatly impact the success of our online business. So, remember to make your blog count!