Torbay Medical Practice contacted us to create a film to help raise awareness for cervical screenings also known as smear tests. This is an importance issue for the practice as an ever decreasing number of women are getting this check-up. According to the NHS 1 in 3 women do not attend cervical screenings because of ‘embarrassment’. With a total of 3,200 women being diagnosed with cervical cancer every year, this is a worrying statistic they were keen to counteract. A regular cervical screening highlights the early stages of cancer and it therefore becomes much more preventative and treatable.
Our Videography Process
So, armed with these statistics, we arranged a meeting with the Practice Manager, Rachael Lankshear, and a few other nurses to discuss how they wanted to create a film that would demystify the process and encourage individuals to attend their screening. We concluded that the best way to express this would be to open the video with a funny clip, with the intent to draw in the viewer and hold their attention until the end, before leading into a range of nurses explaining what could be expected on the day. The focus was on removing some of the misconceptions surrounding cervical screening and encouraging a “no judgement” safe zone for all undergoing the screening process. Finally the video would end with a call to action and contact details, so that viewers could contact them easily.
Following the meeting, the storyboarding process began. This allows us to plan the shots one by one to ensure that we are following the story that Torbay Medical Practice wanted to tell. Once the first draft had been sketched, this was sent back to the nurses to gather their ideas. From this, the nurses created the script as they best know and understand the information that needed to be shared. After this we arranged another meeting, so that we could discuss the current story board. This resulted in us making a few changes before creating a filming schedule with the nurses. With all the planning completed the Practice and the nurses involved were happy to get started!
We filmed the video over multiple days to best fit with the schedules of those taking part and ensured that we used consent forms to cover legal requirements. The opening shots were also the first to be filmed. The playful “What do you call yours?” section shows various women suggesting different names for their genitalia. This light-hearted opening was designed to help break down the barriers and embarrassment that can cause individuals to avoid attending their appointment. These were filmed quickly and easily with the need of just standard equipment so we were able to begin sequencing and editing before starting to film the next section.
Soon after, we had our first appointment with two of the nurses to start filming the other segments. These were to be focused on the explanation of the equipment and entire process that would be followed during the routine screening appointment. This has a relaxed but candid tone to help instil trust in the nurse who would be performing the test. These were scripted segments performed by the nurses, and so we used a teleprompter so that the nurses did not have to remember a full script, this made filming very straightforward and relatively quick. To get a range of shots to choose from, each nurse read the whole script multiple times. This would also reduce the need to return and film any pickup shots.
A priority of the nurses involved was to emphasise equality and diversity and so it was important that this was considered in the creation of this video. To do this the nurses included a rainbow coloured sock, to represent the LGBTQ+ flag to include the LGBTQ+ community, in the video as well as creating a safe environment away from judgement. The rainbow sock was held up by one of the nurses, which added emphasis around being completely comfortable during the screening.
With all the footage shot, it was time to start the editing process. Once all the footage was collected, we took it back to the office to start the editing process. This begins with highlighting the best shots and clips and matching them to the established storyboard. Once these were in place after-effects such as colour correction, text and transitions could be added to fine tune the video. After this was completed it was sent over to the Lead Nurse for feedback. Following this with a few tweaks the video was complete and signed off. The video is now live and has even been showcased on BBC Spotlight! We have been proud to be able to work with the Torbay Medical Practice on this important project to raise awareness for cervical screenings.
"Wonderful service, they made the video personal to us and it was such a fun experience. WebBoss created a professional product that achieved our aims and we can now use it to raise awareness for cervical screenings."
Rachael Lankshear - Torbay Medical Practice Manager