Ian Hodge specialise in fieldsports and shooting equipment, they have proudly built the business up over the years and are now the most prominent sporting gun shop in Cornwall.
The main website design was a joy to create, as the business already had a clear brand image. It was fun to work with them to create a clean and responsive website that would help to achieve their goals. The most complex task in producing the website was designing and implementing the Gun List page, as this page was originally externally sourced and was presented as a very long and basic list. Not only was this page not mobile friendly, but also displayed a very small font that was difficult to read even on desktop. The challenge was not only to transfer the data from the original web page, but also how to best present the information. Each of the 558 guns on the list were added to an easy to edit stylised format, that displays the gun Make and Model followed by images and some basic information. This helps to make the shopping experience simpler and more enjoyable. To help boost the page from a SEO perspective, a 12 item limit per page was added to help reduce the page loading time. Not only does this improve page speed (which in turn can help with search engine ranking) but it would make it less overwhelming for the user and breaks down the number of items shown on each page. Lastly, a filter option was added at the top so that users can quickly search or filter for the products they are interested in, this would offer a better user experience and help to increase visitor to customer conversions.
Ian Hodge Logo Recreation
Alongside the new website it was requested that we recreate their logo. This was a simple task as the original logo already existed, so from this the design process was pretty straightforward; firstly we needed to source an image of a pheasant, which was then edited as a PNG file. Working with the pheasant image as a PNG meant that it could be dropped over the top of anything, as this image format means that the background is transparent. This made adding the new edited graphic to the existing text from the original logo, very easy and seamless. The end result is a high quality version of their original logo that can be used both online and for print as needed.
Overall, the website was a pleasure to create and the team at Ian Hodge were delighted with the outcome.
Click here to visit Ian Hodge's new website.