Our designers' top 5 picks for the hottest website design trends for 2020!
Many website designs that will be popular in 2020 have been popular for a few years, however there are some new and exciting trends to come for 2020. We have listed our designers' top 5 trends that could potentially be incorporated within their website designs this year. Website design trends can really make a difference when it comes to how your audience are viewing your website, keeping your website design up to date can give it a fresh new look, keeping your target audience intrigued.
Retro Colour Schemes is the first on our designers' list of top trends for 2020. A trend of the past could well be a trend for the future, with many brands taking on a more retro style and feel for their websites. In 2020 we could well be seeing more retro colour schemes and styles making their way to web design, with brands like Gucci and Adidas giving us all the retro feels within their colour schemes and image styles. With statement colours and vintage style images, giving a real throwback effect and we love it. As you can see Adidas have incorporated some bold and retro typography within their design which they have contrasted on a bold solid colour background, giving off this very nostalgic feel. We haven’t completely lost Adidas to the past, as they have only incorporated a few of the elements within this design trend on their website and have mixed this with some more up to date trending design features, such as hero video headers, which we will come on to later.
We can also start to see many web designs incorporating floating and drop shadow effects, this adds a 3D aspect to the layout and an interesting layered design, taking away from the typical 2D grid style and adding a freer flowing, scattered effect. Revamp have included many floating images and text that layer on top of one another, creating extra depth and a weightless feel which suits their brand very well. Hollister have also used overlapping images, which creates an intriguing 3D effect. While Huawei have included a soft drop shadow under one of their phone images, bringing the image to life and adding to the 3D appearance; they have also overlapped this image to add further depth.
This is another very big trend for 2020, with large video headers being able to convey a brands vision much more effectively than an image. We can see this really starting to take off this year with some very big brands really pushing this in their website designs. GoPro and Quicksilver have both featured videos on their home pages, which really emphasise their brand’s energetic persona, Quicksilver have actually added multiple videos on their homepage, to really grab the attention of their target audience.
We predict that Outlined Typography may well be a huge trend for 2020, with larger and more bold typography really taking off in 2019. We can now see outlined typography starting to become a trend for this year, with large companies like Starbucks incorporating this trend within their website design. As you can see here, Esperanto.design have also included this trend within their bold heading, they have used this typography style to really break down their text and make it a lot more distinguishable. Typography is always going to be a huge part of web design and now that there are advances in the variety of fonts that are available to web designers, we are starting to see more distinctive and diverse typography styles emerging.
Dark mode is certainly not a new design trend and has been around for a few years, however it is not going anywhere and we could be seeing a lot more of it in 2020. Dark mode gives a website a very modern feel while making the text and images pop on the screen, the heavily contrasted design is associated with the here and now and is used for companies such as, Netflix and Vue Cinema. This design can also have many benefits for the user. Dark Mode can actually visually improve the functionality of the website by reducing eye strain, as well as potentially saving device battery life, that's definitely a win to us.
To Round Up
So, what we have taken from this is that 2020 will bring some fresh, interesting creations to the table of web design, these are some of our favourite design trends that we will hopefully be seeing more of over the course of the year. Our designers may be incorporating these designs within their own projects this year, so watch this space!