Serenity Welfare work tirelessly to offer comprehensive and bespoke support packages for children and young people experiencing family and community exclusion, while in the care of local authorities in the UK.
When Serenity Welfare transferred their existing website over to the WebBoss.io system back in 2018, they decided to keep their original design. However, as the company grew and developed over the years, they decided that a new design would better reflect their company's ethos of providing, amongst other things: support, empathy and inspiration.
With this in mind, the focus of the design was to create a friendly and inviting online space, reflecting the nature of the company brand. It also had to be attractive and easily navigated for their target audience, to ensure that they could easily find the relevant information. As their main target audience is large government bodies, such as local authorities, a clear introduction and page structure was essential. So the aim was to carefully balance a friendly design with clear concise information in a naturally flowing format, leaving the reader with a clear understanding of the message conveyed on each page, without needing to read large amounts of text.
To achieve Serenity's vision, a mixture of geometric shapes formed the base of the design. The main emphasis lay on soft shapes such as circles and ovals, to create a feel of a free flowing customer journey down the page. The circles were used both to highlight images and add another dimension to the layout, while buttons were displayed with soft curved corners and a light shadow to draw the eye in to the calls to action. Waves were utilised for the header images as their curved lines add depth allowing the headers to standout. Waves also helped to break up sections of text on each page, making each section unique and easy to digest. In stark contrast some vital information, such as the range of services provided, are displayed in colourful angular boxes, adding another dimension to the design. This technique was used to portray a visual ease throughout the website for ultimate user experience and also to ensure that the brand focus was constantly considered throughout the design. The circular and curved shapes were used throughout the website to keep the overall design consistent.
Colour plays an important role in this design, as Serenity Welfare wanted some bright colours to add some vibrancy to the website. It was decided that the best way to include more colour without changing the brand colours would be to introduce different colours for each of the services they provide. Three different colour filters were added to their different clickable service images. These same colours were then incorporated in smaller accents of the website such as the navigation menu, and the colour of the wave on the header image of each page, to show consistency and to tie the design together.
Not only did Serenity Welfare want their website to be updated and re-designed by us, they also upgraded to one of our Management packages. This meant that we would carry out any changes to their website for them, ensuring that they could continue providing an exceptional service in their local community without the hassle of updating the website themselves. Serenity Welfare were a pleasure to work with and we were very pleased with the outcome of their new website design.