With the lockdown still in full swing it is more important than ever that your business can be found online. As many close their doors, reduce hours or work solely online both Google and Facebook have introduced news ways that you can keep your customers informed of your business changes.
Facebook has recently updated its settings so it now allows you to amend your trading hours or services if you have been affected by COVID-19. This is a simple change that you can do on desktop or mobile:
Go to Page Settings (this is just Settings if you are on your business page on a desktop) and select Page Info.
Scroll down the page and just underneath your opening hours is a news section called Temporary Service Changes.
Here you are presented with 3 options 1) No Changes, 2) Temporarily Closed, or 3) Open With Service Changes. If you select option 3, you will also be able to specify how your services have changed from either Online Services, Delivery, Pickup or Other Changes.
Once you are happy with your selections click Save Changes and this will update your Facebook Page.
This will help to keep your customers up to date regarding the services you are currently able to provide.
If you would like to be able to reach not only your current customers, but potentially new customers Google has added new sections to their Google My Business accounts so that you can display this information when you appear in search results. With this new section you can add a notice to let customers know you are still open and even add special offers for products to help drive sales.
We found that the easiest way to update these were to sign into your Google My Business account on Chrome and then search your business. Here you will get the options to edit your business information, create a post, add a photo, ask for reviews or create an advert.
If you click on Edit Info a pop up will appear and give you the options to change the name or other details or to Remove. Click on Change name or other details to edit your hours if your work hours have changed due to corona virus. This information will show up when users search for your business in Google.
Alternatively you can click on Create Post to provide more information for your visitors. Here you will get the option for a COVID-19 update post, creating an offer, writing a post or creating an event.
Most of these are pretty standard for Google My Business, but the most useful can be the COVID-19 Update and creating an offer. Both of these will show up in your Google search results and so are vital in keeping your customers up to date with your current business situation.
Please note that on mobile the COVID-19 update will show and users will need to click through to see more to see any offers you have posted.
Updating your social media accounts, if you have not done so already, will be a great way to ensure that you keep your customers up to date on your business news, while also helping to manage expectations regarding opening or delivery times.