Social Media is a Great Resource that can Help Build Your Brand Online
Social media has been the saving grace for some smaller businesses during lockdown, proving yet again that having a strong social media presence can be vital. If you are not yet convinced here are 5 benefits of having a strong social media presence.
1. Reaching Your Audience
Social media has become a part of people's everyday routine, and as most users will sign in to their accounts at least once a day, chances are that your audience is already there, ready and waiting to see your content. Regular posting of good quality, relevant content can make it easier to reach your audience and even convert them into customers! What's more, the statistics connected to a social media page or account will help you to better understand your audience. You can then use this to help shape your content so that it will be useful and entertaining for your followers. The statistics will also allow you to look into when your followers are on your page so that you can set your posts to go live when they are most likely to see it.
2. Easy Communication
Finding your audience is only step one, the next step is starting conversations. Good communication is key to getting your brand out there and this is where social media can really shine. You can easily interact with your customers on an individual level, or as a whole, helping to build trust in your brand. In contrast to traditional marketing, social media allows for a two way conversation, which means that you can get feedback from customers. So take time to reply to any comments that your customers may leave and to answer any questions, this includes customer service and reviews. Never ignore a chance to interact with your customers; even constructively replying to a negative comment positively can help!
3. It's Cost Effective
Let's be honest, this is important for businesses big or small, (and especially in the current climate) being able to spend less while still getting your message heard is invaluable. While it may take a bit of hard work, you can build your brand, your reputation, and your business organically with only a tiny budget. Compared to old style marketing, which could easily take up a huge chunk of a small budget, you can spend a few pounds here and there to boost posts or create adverts to run exactly where your audience is looking. This not only saves you money, but also means that your cost per conversion is actually lower when compared to print or physical advertising. If you are lucky from time to time Facebook will even offer you free advertising credit, this is usually after you have spent a small amount on advertising (but you know what they say; "sometimes you have to spend money to make money").
4. Helps to Improve SEO
That's right, if you use your social media accounts and link to your website regularly you can help to improve your search result ranking! This works for a few reasons. Firstly as more people share your content it helps to improve awareness of your brand, which in turn also makes you look more trustworthy to both possible customers and search engines. Secondly as more and more people share your content this creates back-links to your website, which show search engines that the page on your website has value. You may even find that your social media account begins to show up in your search results, this is useful as it increases the chance of your visitors clicking through to your website!
5. More Website Visitors
This is the end goal of using social media for your business; increasing the number of visitors to your website. When you take time to carefully sculpt your social media posts and show the best side of your business you will see that visitors start to move from your Facebook or Instagram account to your website. Chances are that by time your visitors have moved from social media to your website they are near the end of the visitor to customer conversion funnel and therefore are more likely to purchase products or services!
While there are many many more benefits to reap from social media, these are the benefits we found most important. We would love to find out how social media has helped your business to thrive; was it a different reason to any that we have listed?