While nothing will beat the end product of a professional graphic designer, sometimes your budget wont stretch that far. Although I would always recommend paying a professional to design and create your website, there are so many great tools out there that you can use to create gorgeous engaging content with no training at all. These can be great to post on social media, meaning your budget can stay small while your following gets bigger! Here are a few of our favourites.
A simple drag and drop software available as a mobile app or an in browser app, with hundreds of free templates. Sign up takes less than a minute and then you can choose a template to edit or create from scratch. With a wide range of fully editable templates you can quickly create high quality posts for Instagram, Facebook, Twitter and even YouTube thumbnails. For most small businesses the free version should be enough as you have a wide range of templates available, and with no limit on downloads you can create to your hearts content.
Available online and as a mobile app, Spark will allow you to create sleek designs and even video, making your posts even more engaging to your followers. While some of the templates can be slightly tricky to fully customise, if you are looking for a quick way to create professional looking content for your social platform, Adobe Spark is definitely worth a look. One of the greatest selling points is being able to create animated videos within the free package, meaning you don't need to learn any fancy editing software to create custom animated videos for your social account or adverts!
Similar to Canva and Adobe Spark, Snappa is a graphics editor designed to help make creating graphics for social media and marketing quick and easy. As sign up requires minimal information you can be up and going in less than a minute (not counting the tutorial video). From here Snappa has a wide range of templates available so you can create from a blank canvas using the correct size for the platform you want to use, to simply editing an existing template. With Snappa it is easy to change the the size of your graphics for different platforms so you don't need to start all over again to use the same project on multiple platforms! However Snappa does limit your monthly downloads to 3, so make sure you are happy with your project before you hit the download button.
It may not be the first thing that pops to mind when your think of Google's online presentation software, but Slides can prove to be a very useful tool in creating a social media worthy image. For many it is familiar enough to be quick and intuitive to create simple images. You can change the background colours or image, add images and text on top and even animations. With a handful of online templates available you can create from a blank canvas or edit an existing template to best match your requirements. You simply need a Google account to use and it is completely free!
Slightly different from the ones listed above Infogram allows you to create beautiful charts, graphs and infographics. While it does include options for Facebook, Twitter and Instagram posts, Infogram shines in data presentation and is perfect if your business needs to share statistics in a clear and easy to understand way. It's worth noting that with the free version you will only be able to share your project to social media, to download it as a PNG, JPG, PDF or GIF file you will need a paid package.
Almost all of these products are available using a limited free version or you can choose to pay for a monthly subscription to access more templates, tools or functionality. Whatever the size of your business there are options to help you to market it your products or services online with even the tiniest budget!