+44(0) 1803 391 993

Transform your business with us today through web design & development - we will achieve all your goals and objectives

contact us now

Header Image: Jesus Kiteque


Is building a website yourself better than having a website professionally built?

Deciding to buy a website can be quite a stressful time and whilst you are doing endless amounts of research into the best website builders or website companies, you may find yourself asking the question, do I build the website myself or do I get it professionally built? So what is the best way to go? Well there are definitely some pros and cons of both, but it will all come down to capabilities, functionality, budget and time.

What type of website do you need?

The best way to determine whether building a website yourself or having a website professionally built and designed for you, will depend on what is needed from your business website or what you will want from your website personally. Are you looking for just a brochure website, with very minimum functionality but with basic business information? Or are you looking for a website with eCommerce functionality or a Blog feature? All of this will depend on what option is best to go for. However, you may think that a simple website will be easy to DIY and you may be right, but don’t forget about your own capabilities. For example, do you understand how a website should be designed to really show your unique brand persona and give the ultimate user experience? Or what about the technical side of creating a website such as: SSL certificates, hosting, domains, email servers etc? Your website will be your number one marketing tool so it is vitally important that you get your website right to ensure your brand is perceived in the way you need it too.

DIY Website builders

Website builders such as Wix or Squarespace for example, can offer you the chance to create and design a website yourself, and they will often be fairly priced for what you get. This is usually seen as the first port of call and can help get your online presence started relatively quickly.  However, these website builders will often be limited to templates or themes and you may not get to choose exactly where you want to place certain features. Each one will often provide you with a basic page editor that can be straightforward to use, but you may find that you are massively restricted by what you can do with it. These DIY builders are seemingly ideal for those who are not so ‘tech savvy’ as often they will have a drag and drop approach making building your website very easy. However, keep your eyes peeled for those hidden costs,  as you may find that the price starts off nice and low and then before you know it you will be paying for all the little extras that they never mentioned you would need at the beginning, but are crucial for your website to be online. These can include, SSL certificates, domain names or even email accounts, just make sure that you check very closely what you get with each package otherwise you may find the prices start to soar.

These types of website builders will often come with a very similar layout throughout each of the designs, this is due to the drag and drop nature of the website builder and whilst this is very easy to use, it can often lead to websites looking very similar across designs, potentially taking away the uniqueness and quality from a website. It can be very obvious to the user which website builder has been used because there are so many websites out there with very similar content and image placement. When you are shopping on a Shopify website for example, you can automatically tell that the website was built with Shopify because the product pages, cart and checkout experience is nearly identical from website to website, which may make a website appear less professional and distinctive. Whilst these website builders are easy to use, as you add more functionality using a drag and drop builder it can start to react slower within the page editor. Eventually, with too much added to each page it can become clunky to edit, resulting in a frustrating situation each time you need to update your website.

On the other hand, professional website building software such as WordPress, Joomla and Drupal can allow you to build your own website for free. With this type of web builder, you will often have much more freedom and be able to manipulate each page how you want too. Of course with this level of control comes complications (more so than a Wix or Weebly website builder), as it is not so easy to use if you are a beginner. Not only that, a lot of the functionality that you may need for your business/ personal website will be separate from the main core platform. Plugins will often need to be found and added to your website in order for you to be able to add certain functionality, these can sometimes come at a cost and they may not necessarily be up to date (which can make your website less secure). Adding plugins and other functionality may mean having some coding knowledge, and so is generally better suited to someone who is comfortable using HTML. This again can often be very time consuming, especially if this is something that is completely new to you. If you are working for a business this may be too much of a struggle to try and accomplish yourself, especially if there are lots of functionality needed on the website. While with other website builders such as Wix  depending on which package you choose, you may find you have a domain and SSL etc. included in the one monthly cost, however with WordPress, Joomla or Drupal you will need source these elements yourself, perhaps even paying multiple costs each month that can be difficult to keep track of. Add onto this the overall time spent on creating a website from scratch, and the cost can increase rapidly.

Professionally designed website

Going to a professional company who specialises in web design will take away all of the hassle and time that you would have to spend building a website yourself. Professional web designers understand what makes a website stand out and what your users will expect from your brand, they can also give you custom features like branded icons and buttons that perfectly match your brand colours and schemes. Web designers also know the most up to date website trends, whether that is adding a large video header to your homepage or adding certain fonts to your text, this will be crucial in making your website appear up to date and professional. You will also get the opportunity to have whatever features and functionality that you require without the hassle of trying to find it and then applying it yourself. Web designers can even recommend where certain features should be positioned so that they will provide the user with the best website experience encouraging them to return to your website time and time again.  

With a professional website company, you will often receive one on one communication with a dedicated designer who will be able to give you their professional opinion on your vision for the website, this can ensure that your website will look and function exactly how you would like it too. However, communication back and forth can become a little bit frustrating, especially if you and the designer are not on the same page in terms of vision, but you have to remember that they are experts in their field and will want to work with you to achieve your goals. Designers will give their advice when necessary, as some elements may just not work as part of the website design.

SEO can also be a big factor to take into consideration when you are building a website, as you will want your website to be viewed by your target audience and be visible on search engines. Professional designers will take SEO in to account when they are building and designing your website, as they will typically be kept up to date with the latest algorithms and search engine updates, meaning that they will understand what a search engine is looking for from a website to rank well. Professional designers will have full control of your image sizes, image alt tags, Meta data, submitting XML site maps etc. ensuring that your website is fully optimised for the web. As website designers have full knowledge of the system they are using, they will also know exactly where and how to use the tools that will be provided by the building platform, meaning that this can be done easily and quickly. A DIY website builder may be very limited in terms of SEO tools, they may provide you with the basics but this may not be enough to fully market your business effectively; again this may come down to an external plugin which can be quite costly. Whereas, SEO will usually be a top agenda for a professional company as they will want your website to fully reach your goals and objectives.  

Having a website professionally built, will 9 times out of 10 give a much higher end feel to a website design and overall user experience. Your design can be completely unique with a bespoke website design and although the fear is that these types of websites can be a bit pricey, they will often pay themselves back in increased business and a more professional online presence. Here at WebBoss Websites we can provide you with a fully bespoke website catered to your specific needs.  But for those of you on a lower budget, fear not as we can provide you with a templated website, similar to those offered on WordPress.com, but our designers will add in your content and images for you, so you are sure to get a professionally designed website but at a lower cost. By doing this you will also receive all of the amazing benefits that WebBoss has to offer, like receiving training and ongoing support once your website goes live. With our templated sites you can even be online in 10 working days!

Overall, they both have their merits, but inevitably it will come down to budget, skill and functionality, but if your business is in it for the long haul then it can be more cost effective to buy a professionally designed website, as many small businesses end up graduating to these in the end when they realise that quick fixes such as, Squarespace and Wix dont offer the custom functionality they require. The choice is yours but we recommend that you go professional.

Subscribe to Updates

Subscribe to:
Like   Back to Top   Seen 150 times   Liked 0 times

Subscribe to Updates

If you enjoyed this, why not subscribe to free email updates ?

Subscribe to Blog updates

Enter your email address to be notified of new posts:

Subscribe to:

Alternatively, you can subscribe via RSS RSS

‹ Return to Blog

We never share or sell your email address to anyone.

I've already subscribed / don't show me this again

Recent Posts

How to Take Pictures for Your Website - 6 Tips

| 08th September 2020 | Blogging

How to Take Pictures for Your Website - 6 Tips

Strong imagery can really make a website; if a website has clean, professional-looking images then this instils trust in the brand and encourages visitors to buy products or services. Website images can grab our attention and make us feel a type of way, not only will this improve your user experience, but in turn, can boost your SEO (Search Engine Optimisation) by improving your bounce rate. If that's not enough, using the right images can improve your conversion rates, as people will respond well to a website that uses good quality imagery and may make your website seem more trustworthy and professional; therefore people may be more likely to use your Call To Action (CTA) buttons. However, not everyone has the budget to hire a private photographer to take beautifully framed, wonderfully lighted images for their website, so instead of relying on the same stock photography as everyone else, here are our 6 tips for taking perfect pictures yourself.  1. Understand your theme Before you reach for your camera ask yourself "why am I taking these pictures?" While this may seem like a simple question, it is important that you understand the motivation for taking the pictures, and what message you want to portray to your visitors. For example, if you own a relaxing spa, you may want your images to really portray a message of tranquillity and relaxation. This could be clean white images showcasing some of your spa area, your massage table or products. You can use similar businesses to yours to get some inspiration for your own pictures, try and put your own spin on them though so that your pictures are unique. You could even use Google images for inspiration and paste some pictures into a word document, this way you can look back at them when you are ready to take your pictures. You may even want to use Pinterest for inspiration and pin some of your favourite looking images. Looking at professional pictures will give you a good idea of image composition, do you want your subject central or are you going for something a bit more quirky? Also, look at the type of backgrounds they are using, are they clean and crisp or are they colourful? Are they in focus or blurred? Once you have got your vision nailed, you can then go wild with creativity.   2. Have a plan Good execution comes from good planning; with a well thought out plan, you can counteract difficulties before they arise. The main areas to consider are: What images would you like to have on your website? This will depend on whether or not you currently have a website. You will probably have a rough idea of how many images you would like on each page of your website. For example, you may have a photo gallery featured where you can display as many images as you would like. You may have a banner at the top of your homepage where you may show three or more header images. You may need product images for your online shop and even some team photographs to feature on your About Us page. It's a good idea to make a list of all of the images you would like to shoot, so that you don't miss the all-important banner image or your best selling product, then you can cross them off as you go! Where will you photograph your images? Location; where are your pictures going to be taken? This could be very straightforward if you own a hotel or attraction, you will be taking your photographs at your business! But be specific, which rooms or features are you going to shoot. If you are taking your own product photographs, then this could be in a room in your house or even outside to make the most of the natural light! You will also need to consider the background of your images. If you want a clean background then a white screen or wall will work well (you could even make this out of paper and cardboard for your own DIY studio). It may be worth having a quick look at your premises and note down some areas that are on hand. Finally, remember that light is important when taking photographs yourself...

Safari to Block Websites with Long Term SSL from September 1st

| 25th August 2020 | Blogging

Safari to Block Websites with Long Term SSL from September 1st

At the beginning of the year, Apple announced that its Safari web browser would reject websites whose SSL certificate was valid for more than 13 months. Now with everything that has been going on this year, you would be forgiven for forgetting about this (or let's be honest, not even hearing about it until now) and feeling the sudden pit in your stomach, wondering if your website will start being blocked on certain devices.  The move proposed by the tech giant is part of their plan to ensure that the websites viewed on their browser are following the most up to date cryptographic standards, to help raise the bar of website security. The idea is that the more frequently your SSL certificate is renewed (within reason), the more likely it is to have the most up to date defences in place to protect user data. In comparison, an SSL that only gets updated once a year is more likely to have security risks. This is a move that was initially suggested by Google in 2019 but was voted down in the CA/B Forum (a voluntary group that is made up of SSL certificate providers, companies that develop web browsers, etc).  It is highly likely that proposals such as this will shortly be seen across more browsers, and is merely the first move in the newest push to improve website standards.  So in practice what will this mean for website owners? Well, Apple has stated that all websites with an SSL certificate that is valid for more than 13 months will crash on all Apple devices that use Safari as a browser. This could be a huge issue for website visibility as Safari is the second most used browser (behind Google Chrome in the first position), with 33.22% of users using Safari on both desktop and mobile. Potentially 1/3 of users will not be able to view websites with these long term SSL certificates. Not only could this affect your customers being able to visit your website, but in the long run could even start to drag your search engine ranking down! The upside? This new rule will only affect new SSL certificates purchased for websites from 1st September, so if you currently have a long term SSL certificate we encourage you to switch to a shorter-term SSL certificate when yours runs out.  Website security is important to us at WebBoss Websites. We pride ourselves on using the ISO 27001:2015 accredited WebBoss.io platform for all of our websites. Which allows us to bring complex security industry measures to your website at no extra cost. This includes short term SSL certificates as standard, for all websites. Our SSL certificates are auto-renewed after 90 days, meaning that you will always have the most up to date protection for your website and gives you one less thing to worry about.  Not, a WebBoss Websites customer? Contact us today to see how we can help to create your ideal website.       ...

6 Website Myths

| 21st August 2020 | Blogging

6 Website Myths

Here are 6 website myths you need to know about before owning a website in 2020 You may have heard a few of these before, but with the internet full of opinions and contradictions it can be difficult to know what is true and what is a myth. With this in mind, we have created a shortlist of some of the biggest website myths! 1.     Websites are too expensive While this may be somewhat true, you will get what you pay for and sometimes it will be worth the money that is spent on it. However, we suggest starting with something that is going to work well for you in the short term, and then as your business progresses, you may need extra bits and pieces adding to your website later on down the line. This is then when you can start to build up your website with extra functionality or custom features if they are necessary. If you decide to join us here at WebBoss, we can provide you with a low cost website to get you started, then you can choose to upgrade your website with bespoke features whenever you would like; we can be completely flexible to your needs. This will mean that you won’t have to make a huge commitment at first, you can slowly build up your website and if you realise that a website is not for you, then no harm was done and you won’t have wasted thousands of pounds. Building a website can be expensive; however, there are so many low cost solutions on the market that can deliver a professional looking website for a very low cost. Our Low Cost Ecom website solution can provide you with any website that you need for a fraction of the cost. 2.     My website will appear at the top of Google as soon as it is live This is where SEO (Search Engine Optimisation) comes in and although websites can be optimised for SEO before they go live (meta descriptions, alt tags, keywords etc.) this may not guarantee that your website will appear high on a search engine for a specific search term. It can take you months to start to climb up the ranks on Google, no matter how good your SEO is. You cannot take shortcuts when it comes to SEO, you will need to show your expertise and authority, build up relationships through backlinks and use specific and unique keywords on your website. 3.     Only an online business needs a website You may think that only an online business needs to have a website, but this is simply not true. All businesses should be online in some way or another and having a website can be the best way to achieve an online presence. So many people will use a Google search or similar to find businesses near them, meaning that you may be losing out to your local competitors if you don’t have a website or some sort of online presence. 4.      Once I have a website, I don’t have to do anything to it Your website should be your biggest marketing tool and the hub of everything you do online, so making sure that you are constantly updating your website is extremely important, not only for your potential customers but also for SEO. Fresh new content and an up to date website will be favoured by search engines. You will also want to ensure that your business is staying up to date with current trends in your industry and also current legislations. Your website privacy policy, terms and conditions, etc., will need to be updated according to the latest changes. It is important that your website is also updated with the world’s current affairs, for example, with Coronavirus on everyone’s lips at the moment, it is especially important that your website reflects what your business is doing in light of the situation. Having a website that has been untouched for many months or even years, may make your professionalism seem questionable to future prospects. 47% of people will check a website before they purchase or interact with a company or brand, meaning that if you want your business to be successful online then you need to keep your website up to date. A great way to do that is to write a blog, as t...

Understanding Your Target Audience

| 19th August 2020 | Blogging

Understanding Your Target Audience

An often overlooked area of marketing for small businesses is understanding your target audience. In the excitement to launch a new business or even a new website, things can get missed. Or perhaps you are testing if your side hustle could become your new full time, and want to see if there is any interest first before diving in deep. Either way, knowing your audience is vital to sustaining your business. It allows you to market your product or service in a way that appeals to them to encourage them to become customers. Here are a few questions to ask yourself when you are trying to understand your audience.   Who is your target audience? Sometimes there can be a slight difference between your current audience and your target audience. For example, a new business may create a Facebook page and invite all of their friends to "Like" it. However, their friends on Facebook may not be their target audience, and any engagement with posts can be due to existing relationships rather than proof that your marketing is working effectively. Knowing who your target customers and audience are will help you to focus your content so that you reach the people your product or service is targeted towards. Once you are up and running for a while, you will be able to use social media to ascertain who is interested in your business.   What problems or desires does your audience have, that your product/service fulfils? Where does your product fit in solving problems or fulfilling desires? As it will not be suitable for everyone, who does it suit? This means fulling understanding your product or service as well as your audience. If you haven't already, take some time to think about the Unique Selling Points (USPs) of your product and the way it solves a problem for your audience. A common mistake when defining a business's target audience is being too wide; instead, you should try to narrow down your audience as much as possible, as this will help to make your marketing more effective.   How does your product benefit them? Following on from the point above, your audience has to feel that not only does your product or service solve a problem or fulfil a desire, but it benefits them. While the benefit can be simple, understanding your audience will better equip you to understand the benefits they feel that they are receiving, compared to the benefits you may believe your customers would want.    Are you an online shop/service, a brick and mortar shop/service? While we are all painfully aware that the landscape of the high street is changing, having a physical presence may affect your audience. Traditionally, a purely online business may have a slightly younger clientele than a brick and mortar store. This would then affect how you interact with your customers; if you have a shop you may want to encourage customers to visit you in-store. Whereas, if you are purely online then you would focus on drawing customers to your website.    Where do they look for information? Knowing where your audience will look for information will help you structure the content of your information for different mediums. If your customers are more likely to look for information on your website, the information would be different from what you would provide on a social network. If your audience is looking on social media, you want to draw them back to your website for further information.   While it may feel daunting at first, it really can pay to research and understand your target audience. It affects everything from web design and structure, to marketing material and social media posts. Even costing your product! In the long term, it can actually save you time (and money) to research your target audience early. ...