+44(0) 1803 391 993

Transform your business with us today through web design & development - we will achieve all your goals and objectives

contact us now

Header Image: NordWood Themes

Which Social Media Platforms Should Your Business be Using?

Social media is definitely a very useful tool when it comes to marketing, not only are they free but they are extremely useful for businesses who wish to grow in the online market. Along with a website, your business should definitely be on social media to take full advantage of any online avenues available, the further your business can reach the better. Facebook has over 1.69 Billion users globally, while Instagram boasts over 1 billion monthly users, illustrating that these social media channels host a huge proportion of the available market and so as a business owner, they are definitely the place to be in terms of reach and visibility.

While it is free to sign up to these channels,  if you want to use them successfully they can demand a lot of your time. Depending on your budget for ads or boosting your posts, or even if you are wanting to build an audience organically, you will definitely spend a large amount of time on this. So it is very important that you choose the right platforms that are going to truly showcase your business in the best possible light.

So Which Social Media Channels Should Your Business Invest Time into?

This may depend on quite a few different factors. So first ask yourself these few questions:

  • What type of business do you have?
  • Is your business quite creative or is it more practical?
  • Are you selling tangible products or are you selling a service?  

These considerations will help when deciding on which social media channel to focus on, as each have their own features and benefits when it comes to promoting a business. We have listed four major social media channels that we consider useful for a business.


Pros of Using Instagram

Instagram is a great platform for businesses who have a creative flair. For example, photographers can truly showcase their photography skills on this platform. However, you don't need to be a photography genius to succeed, as it can be ideal for a variety of businesses. As long as you have a phone with a camera then you are good to go, and you won't even need any special photography apps, as it is very easy to edit and style photos in the Instagram app itself.

The platform is extremely popular, so you will be able to show off your brand to many like-minded individuals or businesses; it is a chance for you to build a community and to learn from each other, as many other businesses will also be showing off their ideas and skills. Following similar businesses to you and using specific and popular hashtags, will give you the opportunity to be found by your target audience, as many people will follow several different businesses that are in the same industry, take fashion and beauty for example. People are also able to follow specific hashtags, meaning that even if you are not being followed directly, by using popular hashtags on your posts, you can reach more of your target audience who may then follow your account. This is a great way to organically create a following, and of course this won’t cost you a penny. However, what it will cost you is time, as Instagram needs a fair amount of consistent time spent on it, to build up a genuine following.

There are many other features which are useful for businesses including their business style profile, which will allow you to add a business bio, a website and easy contact buttons, so you can add an email address and telephone number. You can also utilise the 'insights' within the app, where you can see the interactions your posts are having and learn a lot more about the people engaging with your content.

Instagram is now owned by Facebook, which makes life a little easier if you want to use both platforms. By linking up your Instagram with your Facebook page you can post a picture on Instagram and it will automatically post it to Facebook, this is a really nice feature as it can kill two birds with one stone, saving you a lot of time. This is also a feature with Instagram stories; you can now post your stories to both platforms, keeping things nice and quick.

Cons of Using Instagram

However, there are some drawbacks with Instagram. The main one being that you are slightly restricted in terms of post types/ content. Instagram will only let you post square images and videos on your profile, and captions which have a word limit, and that is pretty much it. So if you were hoping to post content such as blogs, infographics, statements etc. then Instagram may not be the best place to share this content. With the introduction of Instagram stories however, this can allow you to be a bit more creative, but overall you are still fairly restricted.  Instagram does not allow you to schedule your posts within the app, this can be a huge disadvantage for a busy business, as scheduling posts makes sure that you target your audience when they are most active, increasing your chances of engagement. External apps such as Buffer or Hootsuite are popular solutions to this problem, and will help you to schedule your posts on Instagram (and a range of other platforms!).


Pros of Using Facebook

Facebook can be an excellent platform for pretty much any business as it has a range of different features, and the platform caters for a whole range of content types. Not only can you post any size images and videos, but you can also share blogs (it will even give a little preview of the link so that your audience are more likely to click on it), create slideshows, and design interesting ads within the business tools.

With a Facebook business page you can invite your entire 'friends list' to like your new page, and they in turn can also invite their friends to do the same. This is a fantastic way for local businesses to spread the word within their community, whilst also starting to build up an audience organically. On top of this, Facebook offers businesses so much in terms of tools and features as standard. You can use Facebook to schedule appointments; people can leave reviews about your products and services; and you can even use Facebook to sell products.

How your page is set up allows you to be very specific in terms of the business information that you want to include on your Facebook business page. Furthermore, if you want to manage your business page on the go, you can download a separate app called ‘Facebook Page’. This app will allow you to create and schedule your posts, so you can easily manage your content and ensure that it is being seen at the best possible time for your audience. With Facebook also being one of the most used platforms, it would be silly to not take full advantage of their features.

Cons of Using Facebook

However, Facebook does have a few drawbacks. The interface for both desktop and phone are understandably different, but this can make life a little bit frustrating when some of the tools and features are completely different in the app compared to the desktop version, leaving you with no choice but to learn different methods to carry out the same task depending entirely upon the device you are using. While many users prefer the phone interface, there are more features on the desktop and so using both versions will give you the best of both worlds; however it may be slightly frustrating and time consuming to use multiple devices. Just like Instagram, you cannot schedule posts within the original Facebook app, it does require you to download their ‘Facebook Page’ app which can be a little bit annoying, but unlike Instagram this app is tailored specifically to Facebook and hosts a wealth of other features and tools for creating posts and ads.

Compared to other platforms, it can be a little bit more difficult building an audience organically using Facebook. Hashtags are not widely used on Facebook and so users may not be searching for hashtags in the same way as Instagram or Twitter. This can make getting your business out there a little bit difficult. As mentioned previously, you can invite friends to like your business page and while they may want to support your business by liking the page and spreading the word of your business locally, you will not necessarily target your specific audience. Meaning that when you are looking at your insights, you may get a false indication of who your target audience is; not only that, your audience are not really going to engage with your posts as well as people genuinely interested in what your business is about.


Pros of Using Twitter

Twitter is a platform that is ideal for conversationalists, businesses with big opinions who love to start conversations and fully interact with their audience. Similarly to the other platforms Twitter has a huge amount of users, there are 330 million monthly active users on Twitter so there is a huge amount of people that can be targeted through this platform. This platform is ideal for a business that doesn’t want to spend the time taking photographs but wants to show off their knowledge and wisdom for their industry. Twitter mainly focuses on written content and has a word limit of 240 words per tweet .

Twitter also offers a range of business tools, however not as extensive as Facebook, this platform is far more similar to Instagram in a sense. Hashtags are widely used on Twitter like they are on Instagram but in a slightly different way.  When you are writing a tweet you can use hashtags to engage with other people searching for the topic you are talking about, meaning like-minded individuals are able to discuss a topic in depth together. If your tweet is interesting enough other people may even re-tweet it so that it will show up to their own followers. When you click on a hashtag in someone’s tweet, it will bring up a list of other tweets using the same hashtag, with the most relevant ones appearing first. You can use this to your advantage, by starting business/ industry related tweets to spark conversations with your target audience. These tweets could be news stories or anything that has a controversial view point; you can really show off what your business knows about its industry. If you are willing to spend the money, you can also create ads on Twitter and they too have a range of different tools to create interesting and engaging ads.

Cons of using Twitter   

Out of all of the platforms that we have spoken about, Twitter could be considered the most time consuming, as it will take a lot of time to truly engage with your followers and start to build up that valuable connection with your audience. As this platform leans more towards written content, it could take up more of your time compared to just snapping a picture with your phone and posting it; while you can do that with Twitter, the level of engagement that you receive may not be as good as some of the other platforms mentioned previously. Not only that, you are also confined to 240 words per tweet, unless you have a chain/thread which is not only quite restricting but also a little bit confusing.

Pros of Using LinkedIn

LinkedIn is widely used for social networking and connecting with other businesses, this platform could be considered more B2B, if you like. While this platform may not have the same creative aspect to the others mentioned above, we still feel like this is quite an interesting social media platform that can definitely benefit your business. LinkedIn hosts 690+ million users in more than 200 countries and while it may not be as widely used as Facebook or Instagram, it provides many different features and benefits than the other platforms; LinkedIn is known as the “professional social networking site” and so is used in a slightly different way.

However, LinkedIn will still allow you to post content which is a really nice feature, as you will still be able to fully establish your expertise in your industry, you can also list books that you or your business has authored, as well as blogs and website links, so everything you have accomplished is fully accessible for your audience; which will show your business in a positive light with the added bonus of driving traffic to any external websites you have linked. 

If your target audience happens to be more B2B than B2C, then LinkedIn may be the perfect social channel for your business. You will be able to build professional relationships and utilise all of the business related features that LinkedIn has to offer. LinkedIn also lets you know who has visited your profile, which can be hugely beneficial if you are trying to target specific businesses. If you would like to work with a specific business that has visited your profile, you can reach out to them and start those important conversations and build up a connection straightaway. LinkedIn is also ideal for finding new employees; you can set up job listings on your own profile and also easily search for potential candidates with the specific skills that you are looking for. A persons LinkedIn profile can provide a lot more than just a CV, and so if you are interested in someone for a potential position in your company, you will get a much deeper insight into whether or not they would be suitable just by looking at their LinkedIn profile.


Cons of Using LinkedIn

LinkedIn is used by a lot of people however, the platform is used sparingly so you may not have very long to make an impact if you are posting content. On average people spend around 17 minutes on LinkedIn per month. This is mainly because of the nature of this platform; it is not used in the same way Facebook or Twitter is for example. So if you are looking for a lot of engagement on the content that you are providing, then LinkedIn may not be the platform for your business.

LinkedIn has varying degrees of connections; on the other platforms mentioned the majority of them use the term followers to describe their community members, while LinkedIn use connections . There are varying degrees of connections on LinkedIn which limits how you can interact with another account for example; you are not able to send a private message to someone on LinkedIn unless you have a 1st- degree connection. Not only that, you may not have access to some of the features LinkedIn provides unless you have a certain amount of connections with other accounts, this may cause a little bit of frustration if you are trying to connect with other businesses and starting that initial contact. Unless they connect with you back, you may not get the chance to interact with them fully.


There are a huge amount of social media channels available for your business not just the ones mentioned above such as Snapchat, Pinterest, YouTube and even TikTok, so it is completely up to you which ones you think will really suit your business and promote it in the best possible light. Of course, there are going to be many other factors that also contribute to the platform you choose such as money, time and creativity, but don’t let that put you off getting your business out there, as there are such an abundance of platforms that cater for all businesses. At the end of the day, don’t forget you can be on multiple platforms; as each one offers their own benefits.

Subscribe to Updates

Subscribe to:
Like   Back to Top   Seen 205 times   Liked 0 times

Subscribe to Updates

If you enjoyed this, why not subscribe to free email updates ?

Subscribe to Blog updates

Enter your email address to be notified of new posts:

Subscribe to:

Alternatively, you can subscribe via RSS RSS

‹ Return to Blog

We never share or sell your email address to anyone.

I've already subscribed / don't show me this again

Recent Posts

WebBoss eCommerce Module - January Sales

| 08th January 2021 | Blogging

WebBoss eCommerce Module - January Sales

How the WebBoss.io eCommerce module can help with your January sales With the madness of Christmas behind us, it might be time to think about those January sales and clearing out your stock room to make way for the New Year. Since we are also facing yet another national lockdown, it might be the right time to get your business selling online. With all of this in mind, the WebBoss platform is full of features that can really help you organise and showcase your online products. Here are a few ways that WebBoss can help you shift those sale items.  1. Discounted Products Add discounts to your products to show your users the new and old price. This will encourage people to buy from you, if they can see the price difference or how much they are saving, they will be more likely to part with their cash. Within the system there is a really easy way to discount your products, in the ‘Special Offers’ section when you edit a product, you can keep the original price and add a discounted price, this will appear on the front end of your website to tell users the new discounted price of a product.        2. Image Overlay You can also easily add an overlay to your products to really make them stand out and tell your users that there is a sale or discount on a product. In the ‘Special Offers’ section of the edit product page, you will have the option to write some text which will appear over the product image on the front end of your website for example, ‘30% Off’. This will really make the discounted product stand out. You don’t have to add this, however it can be really useful when you are trying to sell discounted products.       You can choose to use the default image overlay colour and text colour if you would like too, however there is a way of customising this if you would like to use specific colours. To do this go to ‘Shop Settings’ > ‘Display Settings’ > ‘Product Display Options’ and scroll to the bottom, here you will see some settings that will allow you to customise your overlay. You can choose whether you want the overlay to be across one of the corners, or you can choose to have a circle.  You can also choose which corner you would like the overlay to be displayed on your product image. You can then choose the colour of the overlay and also the colour of the text.               You can also add different promotions to different products. Again within the edit product pages, you can choose any discount price and also add in any text to the overlay for each individual product. For example, some may be 30% off, while others might be 10% or 20%; you can even add in text like ‘Price Drop’ or ‘Sale’, etc.   3. Exclusive Promo Codes Exclusive promo codes are definitely a great option for encouraging new and return customers. These codes can either be targeted in an email campaign to certain email subscribers, or you can even display the code on your website somewhere for example, within the description  of your product page. These codes can be created in the ‘Shop Settings’ > ‘Promo Codes’, from here you can create as many promo codes as you like. The user will then be able to add the code within the checkout area, where the money will then automatically be deducted from the original product cost. Within the settings you will have the option to add the name of the code, add a percentage off or you can add in a cost deduction, you can also add an expiry date.      4. Special Offers Category Within your categories, there will be a default ‘Special Offers’ category, this can be really useful for displaying all of your discounted products in one place. If you discount any of your products they will automatically appear in this category, saving you a lot of time and will also mean that your users will easily be able to find all of the sale items that you have listed. To ensure that you have this category active then head...

Website Design Trends 2021

| 23rd December 2020 | Blogging

Website Design Trends 2021

Top 5 Website Design Trends for 2021   Like most things, trends will come and go and this is no different for web design. Every year we are very excited to see what new design trends will be appearing and which ones we can incorporate in our own website designs. With this in mind, we have listed our top 5 favourite new web design trends, that we will hopefully be seeing more of in 2021.  1. 3D Design Although this is something that is definitely not new and does reoccur each year, 3D Design seems to be getting more and more intricate as the years go on, making the most of the capabilities of modern technologies. Here we can see technology giant Apple really incorporating stunning 3D design elements into their website imagery.  2. Nature Inspired Design Something that we don’t often see, but is slowly coming back into fashion for 2021, is nature inspired web designs. We can start to see the use of earthy toned colours, softer lighting and nature imagery this year in certain web designs, as demonstrated here by Green & Blacks Chocolate. 3. Organic Shapes In previous years we have seen geometric shapes being very popular in web design, however this year we are going to start to see a lot more organic shapes being used within certain designs. These tend to be shapes that you would find in nature, similar to hills or mountains or steep inclines. These shapes are very useful to break up a web page and fluidly draw the reader’s eye to different sections. Here you can see how Android has used these organic shapes in their own website design.   4. Abstract Art Compositions  A big trend for 2021 seems to be artistic and abstract shapes. In previous years we have seen shapes like squares and circles being used in a simplistic and minimalistic way, however this year we are going to see these shapes being used in a much more abstract and artistic way. Web designers and artists will be using these in conjunction with photography, adding elements of excitement and energy to website designs. Again, Apple have incorporated this website design trend within their own design.  5. Web Design for Causes  With the COVID-19 pandemic affecting the entire planet, many companies have had a much different outlook on certain environmental and philanthropic parts of their business and as a result of this; their web design has been influenced, bringing these elements to the forefront of their websites. Here you can see that Green & Blacks have chosen to showcase their business ethics within their homepage design, to really emphasise it to their users.    We can definitely see a few repeat trends creeping in for this year, however it is nice to see these designs being updated and modernised to suit websites in 2021. We can see that web designers are really pushing the boundaries as to what their applications can achieve, and it is very refreshing. These trends are our personal favourites that you can expect to see within our own website designs throughout 2021. If you would like to incorporate any of these elements in a design for your own website, contact us today to arrange a chat.  ...

WebBoss Websites Guide - Google Analytics

| 15th December 2020 | Blogging

WebBoss Websites Guide - Google Analytics

How to Add Google Analytics to Your WebBoss Website With SEO and website tracking such a huge topic when it comes to digital marketing and running an online business, we know how important it is to be able to track and analyse the data and traffic being generated by your biggest marketing tool, your website. Google Analytics is one of the most popular and FREE tools that you can use to track and monitor user behaviour, user experience, device functionality, etc. It is extremely useful for your online marketing strategy and you can use it in many ways. However with all this being said, if you are newer to the world of online businesses and digital marketing, then it can be a little bit difficult to understand how your website and Google Analytics go hand in hand. When it comes to your WebBoss Website, our development team are continually adding triggers to particular areas of the CMS such as the eCommerce module, so that your website can communicate more information to Google Analytics. Recently in our newest update we have added triggers to the Web Forms module, meaning that you can now track when people fill out a contact form or a sign up form. So all you need to do is add your Google Analytics tracking ID to your website.   How to Find Your Google Analytics Tracking ID So if you haven't already, you will need to get yourself a free Google Analytics account. From here you will have everything you need to get started tracking your users behaviour on your website. Once you have set up your Google Analytics account, all you will need to do is find your tracking ID from your Google Analytics account and add it to your website. To find your Tracking ID all you need to do is:• Sign in to your Analytics account.• Click Admin.• Select an account from the menu in the ACCOUNT column.• Select a property from the menu in the PROPERTY column.• Under PROPERTY, click Tracking Info > Tracking Code.• Your Tracking ID is displayed at the top of the page. From here you will need to copy the code and then paste it to your website. To do this go to the page, ‘SEO: Analytics and Tracking Scripts’ which is located in the left hand side bar under 'SEO Settings'. From here, the page will open and you will see 'Analytics (Tracking ID)' paste your tracking ID here and then scroll to the bottom and hit 'Save Tracking Codes'.  And that’s it! Your website will now start tracking a lot of different information which you can review and analyse in Google Analytics including, information about your eCommerce module, web forms and more!...

WebBoss.io Update – New Features

| 01st December 2020 | Blogging

WebBoss.io Update – New Features

New System Update - 3.6.5.   We are not your usual website design agency, here at WebBoss Websites we use our own platform, created by our in-house development team. WebBoss.io is the platform that all of our clients use and it is used by our designers to create beautifully bespoke, responsive websites. With this in mind, our development team are constantly updating the WebBoss.io system so that it is up to date and continually evolving. The platform has recently launched a new update, version 3.6.5, which contains a few new features that will be sure to increase the performance of our client’s websites. What is New?   SEO Tools – LazyLoad Integration Google Analytics Trigger Shop Catalogue Mode CSV Options Header Images Business Information     SEO Tools – LazyLoad LazyLoad is now something featured within the WebBoss CMS. LazyLoad is a way to optimise a website and decrease page speeds. The way in which this works, is by not allowing the whole page to load all at the same time, this includes images and content. It will mean that when the user accesses the webpage it will only load what the user sees, meaning that the page loads quicker because there won’t be as much to load all at once. This can be hugely beneficial to websites that contain a lot of large images that take quite a long time to load. This is also very beneficial for user experience, as it means less time for the pages to load and therefore reduces frustration and waiting times. Although this seems like a very beneficial feature for SEO, our development team decided that our clients could have the option to enable this on their website, rather than including it as a standard feature within the CMS. This is due to the fact that clients may not want this feature enabled as it can delay the loading times of some images. This can also depend on the design of the website, as some images may need to display straightaway to the user. In order for you to enable this on your WebBoss Website, simply go to your side bar and then choose 'SEO Settings' then choose 'SEO: Image Optimisation'. From here, you will be able to enable LazyLoad on your website by ticking the box, and that's it, your website speed will definitely improve using this feature.         Google Analytics Trigger A new Google Analytics trigger has been added to send information to Google Analytics regarding web forms. For this to work, you have to make sure that your website has been set up with Google Analytics beforehand and then the system will automatically start to send information to Google Analytics. This is already a feature within our eCommerce module, where it will send information about your cart and products over to Google Analytics, making it very easy to track how your clients are using your checkout process. This has now been added to our Web Forms module, meaning that if you include a contact form on your website, you will be able to track how many people have submitted the form over on Google Analytics. This can be hugely beneficial for your marketing efforts and conversions.   CSV Options We have now added basic and advanced CSV templates within our eCommerce module. This will make uploading mass shop products a lot simpler. You will now have the option to download our basic shop CSV, which contains simplified essential columns for basic product upload. If you have more advanced shop products, then our advanced CSV template will be the best option to use. To access the CSV import section on your website, simply go to your 'eCommerce Module' and choose 'Import & Export Products or Categories'. From here you will be able to easily download the CSV by clicking on the one that is suitable. Shop Catalogue Mode Our shop catalogue mode is a very useful tool in our eCommerce module, that allows you to showcase your products on your website, without your users being able to purchase online and so your product list becomes a catalogue. This...