Search Engine Optimisation (SEO) may seem like a minefield to many, especially as there are no guarantees in this constantly moving field. With this is mind, there are some basics that remain steady regardless of updates and changes to search engines. Keywords are a prime example of this, and understanding your keywords can make all the difference to your website and its visibility. Not only can it help your search engine ranking, but it can also make it easier for visitors to quickly navigate your website.
As a little research can help to organically improve your website's ranking, it can be well worth the time spent on it!
This downloadable software cleverly combines 23 different keyword tools into one, making your keyword research start to look a lot less daunting. By doing this, it is not only able to provide you with useful examples for keywords, but can show you the best place to put your keywords and even provide location based keywords. Not enough? Rank Tracker didn't think so either as it will allow you to easily switch between desktop and mobile keyword rank tracking, to better understand how to use your keywords effectively. Add on top of this automated reports and the ability to compare your ranking with your competitors, Rank Tracker is definitely worth a look if you would like to keep your SEO in house.
Google Ads Keyword Planner
We would definitely be amiss if we didn't include the search engine giant Google. Not only is Google the owner of the most popular search engine, but it also has a wide range of online products that can help you to improve your search engine ranking and customer engagement. Google Ads Keyword Planner is a perfect example of this, actually creating an ad will cost but if you use the product just for research, you will benefit from the wealth of knowledge that Google can provide. While this can be used for general research, it is best utilised for finding which keywords you should use for targeted SEO and adverts.
Similar in premise to Google's Keyword Planner, Wordstream is just as straightforward to use. You simply type in your keyword, plus the optional fields of industry and location and it will show you a list of the top 25 synonyms of this keyword. Alongside this, it will give you the search volume so you know how often it is used in searches. While this can be extremely useful, it is worth noting that on the free version you are limited to 30 searches a day. This is plenty to get you started and a premium service is available.
Moz Keyword Explorer
Moz.com is a veritable treasure trove of SEO tips, hints and training. So it is no surprise that their Keyword Explorer is also worth a try. Although this one does require you to sign up to a free account, you will get 10 free queries each month. If you don't fancy handing over your email address for 10 searches a month, then stick around on the site just a little longer to read their beginners guide to SEO and keyword research.
Google Search Console
Google Search Console provides you not only with the tools you need to find new and relevant keywords, but also empowers you by explaining and training you on how to use them effectively. With 13 videos to help guide you through different sections, you can quickly get to grips with how to use the console. On top of this, you can submit maps and links directly to Google which can help to improve your ranking even further than just keywords.
Everyone has their own preference for research tools, and these are just some of the most popular free options available at the moment. If you feel a bit overwhelmed after looking into these free research tools, you can contact us to discuss your SEO needs.