Get in touch

Transform your business with us today through web design & development - we will achieve all your goals and objectives

contact us now

If there are so many free social media channels out there that do pretty much everything I need for my business, why should I have a website? Do I need a website?

The answer is yes, you should definitely have a website and we are going to explain why.

Visibility/ SEO

While creating a Facebook page may seem familiar, easier and more cost effective than creating a website, you must understand the limitations that go along with just having a Facebook page. The main limitation is Search Engine Optimisation (SEO). Naturally, you will want your business to be found by as many people as possible, however, due to the way in which search engines rank websites, a website is going to be favoured by search engines over a Facebook page. Often a website will be pushed to the top of a search engine results page before a Facebook or any other social media page.

This is hugely important if you want your website to be visible by your target audience, as Google processes over 3.5 billion searches per day. Meaning that if your online presence is small and you are only using Facebook, you could be at a huge disadvantage when it comes to visibility. With that being said however, Facebook has 2.6 billion monthly active users and so with this in mind, you will definitely have a decent chance of being found on Facebook. However, if your competitors have a website, they are more likely to be found on the search engine results page by your target demographic, therefore decreasing your chances of being found by people searching for your product/ service. That doesn’t mean to say that you should only have a website though, as having both a website and a Facebook page can be hugely beneficial for brand visibility, as it can double the chances of your business being found online.

You may think that using Facebook is the more cost effective route to go over a website, as websites can be quite a costly investment, depending on what you need from it. However, Facebook will require a lot of time and effort to really engage with your audience and build up a following. You may even decide to pay for ads, but remember that there is no guarantee these ads will be as successful as you hope, in terms of people seeing and acting upon them. Facebook tends to be a recreational pass time for a lot of people and so when people are using Facebook they may not be in the mood to buy your product/service. Whereas, investing time and money into a website and maybe even a Pay Per Click (PPC) campaign, may actually be far more worthwhile as people who are searching for what you are selling can be targeted directly. On top of that, people who are using Google to search are probably more likely to be genuinely interested in your products and services as they will be actively searching for it. 

In addition, you have very limited control over a Facebook page, as Facebook can control how often people will see your ads and page. As the platform becomes more and more popular, Facebook want to make sure that their users are having the best experience and so they will often change certain features to suit their users' requests. One being that users are not very happy with the amount of paid ads and business pages that are being seen on news feeds, over family and friends posts. In reaction to this, Facebook are going to change their algorithm so that less business pages and ads are being shown on news feeds, meaning that if you are relying on a Facebook business page then you may start to become less visible in the future and this is definitely something to think about.

Design

You will also have to take into consideration the limitations that will come with having a Facebook page. If you have a website, you have complete control; the design can be fully reflective of your brand, and you won't have limitations on the products you can sell; you will also have the added bonus of appearing more professional. With Facebook you will be restricted by their layout, as there is no custom design as such. On top of this, you will also have to adhere to Facebook’s community standards and also their policies for selling products/services through them, which could potentially restrict you in what you can and cannot sell. You will also always have their branding appear on everything, from the search bar at the top of your page to the URL, which can potentially take away from the authenticity of your brand identity.

In terms of building that crucial brand credibility, a website can fully allow you to do just that, as you are fully in control of how your target audience sees you. With a website you are able to fully choose your design and functionality, whereas it may be a little bit more difficult to build that brand identity for yourself on just a Facebook business page, as the layout is very similar from business to business, taking away that unique brand image. This can also affect your credibility, as many people who find business pages on Facebook will then often search for an accompanying website, as websites will often offer more information about the brand to the user; giving the user a better idea of how professional they are. A website will give your brand a true first impression, with how it is designed, the features and layout can all tell your user exactly what your brand is about, where as this is can be difficult to achieve with just a Facebook page.

Using Facebook & a Website

With all this being said however, having both a Facebook page and a website can be extremely beneficial in your marketing strategy. Whilst we still think that a website outweighs a Facebook page, we do think that using both can work extremely well; as you can definitely reap the benefits of utilising both online avenues. Facebook can offer a huge amount of features when you are using the business tools and it is a place where you can get quite creative with your business. Alongside your professional and sleek website, a Facebook page can offer your audience a more relaxed and informal side to your brand, which can definitely be quite refreshing and can make your business appear more approachable.  A Facebook page can be a great place to drive traffic to a website. If you have a blog feature on your website, then you can use Facebook to promote this side of your business, not only increasing engagement on your social media page but also driving traffic back to your website, as you can link the blog feature on your business page. This increase in traffic will also increase your SEO rank.

The same is also true for driving traffic from your website to your Facebook page, as people who find your website on Google can also visit your Facebook page through a link on your website. This can be especially important if your website doesn't have a blog feature or isn't being continually updated, as your Facebook page will probably be kept up to date a little bit more than your website; giving the user the opportunity to choose how they want to view your business. 

As you can see, having both a website and a Facebook page is probably the best way to go. However if this is just not achievable for your brand, then we strongly suggest having a website over a Facebook page. Not all websites are ridiculously expensive, try our new low cost website solution Low Cost Ecom, as I’m sure that we can help get you online quickly and affordably.

Subscribe to Updates

Subscribe to:
Like   Back to Top   Seen 126 times   Liked 0 times

Subscribe to Updates

If you enjoyed this, why not subscribe to free email updates ?

Subscribe to Blog updates

Enter your email address to be notified of new posts:

Subscribe to:

Alternatively, you can subscribe via RSS RSS

‹ Return to Blog

We never share or sell your email address to anyone.

I've already subscribed / don't show me this again

Recent Posts

In The Latest Update: Multiple Shipping Options

| 11th March 2021 | Ecommerce

In The Latest Update: Multiple Shipping Options

One of the most recently requested features for our eCommerce module was that of multiple and more flexible shipping options. We are pleased to announce that as of version 3.6.6 of the WebBoss system, you can now create multiple and flexible shipping options to cater for all your needs! How does it work? The basic idea of the new shipping options is that you can create multiple different shipping options, all with different configurations, including restrictions. When the user goes through the checkout process, the website will check all the available shipping options you have configured (based off of the shipping address, cart products etc.) and show buttons in the checkout to select which option to use, or if only one is available it will select that one automatically. Stay COVID-19 safe with Click & Collect One of the main new features is to allow collection, or “Click & Collect”, and to be able to create locations for this. If you have a shipping option with the type set to “collection”, then the checkout process will allow to you choose between delivery and collection. When the user chooses collection, instead of entering a shipping address, they will choose a collection location, which can also be displayed on a map. The checkout options if you offer both types   To configure your shipping options in your website admin, from the sidebar navigation, go to Modules > eCommerce > Shop Settings > Postage Settings. The “Default” tab holds some general postage settings, and the basic settings to use if you’re not yet ready to use the new shipping options. The main tab to use here is the “Postage Types” tab. Here you can create new options and click the “Configure” button to change the settings like the restrictions and free conditions. Multiple Postage Types settings   If you’re using the collection option, you will need to create locations for customers to collect from, which can be done under the “Locations” tab. Click & Collect locations settings in the ecommerce dashboard   The last tab is “Price Charts”, which can be used to create a table used to calculate shipping price based on weight, which can then be applied to shipping options. Weight Chart configuration settings Configuration Examples Standard and Next Day delivery If you want users to have the option to choose between various delivery types, create two different shipping options; for this example we will use “Standard” and “Next Day” delivery. For the Standard delivery, don’t add any restrictions so this will always be displayed as the default option. When configuring the Next Day delivery however, you may decide to add restrictions to it so for example you could set it so next day delivery is only available on orders over a set amount. Alternatively, you could also set this option to be free if the order is over a set amount. Configuring the shipping options for Standard and Next Day delivery   Then when a customer goes through your checkout, this is what they will see when they get to the point of confirming their order: Checkout options with multiple postage options   Local, National and International Delivery If you want to have different prices for local and international delivery, you could create a different shipping option for each area. Your first option could be your local delivery, so for this option you could restrict it to specific postcodes, and then you could have another option for national delivery by restricting it to only the UK for example. Depending on how you want to handle overseas shipping, you could create an option for Europe and an option for International, but excluding UK. Alternatively, you could even have different options for different countries if you wanted to be more specific. Configuring restrictive and more complex shipping options   Different Couriers If you wanted to deliver through multiple...

WebBoss eCommerce Module - January Sales

| 08th January 2021 | Blogging

WebBoss eCommerce Module - January Sales

How the WebBoss.io eCommerce module can help with your January sales With the madness of Christmas behind us, it might be time to think about those January sales and clearing out your stock room to make way for the New Year. Since we are also facing yet another national lockdown, it might be the right time to get your business selling online. With all of this in mind, the WebBoss platform is full of features that can really help you organise and showcase your online products. Here are a few ways that WebBoss can help you shift those sale items.  1. Discounted Products Add discounts to your products to show your users the new and old price. This will encourage people to buy from you, if they can see the price difference or how much they are saving, they will be more likely to part with their cash. Within the system there is a really easy way to discount your products, in the ‘Special Offers’ section when you edit a product, you can keep the original price and add a discounted price, this will appear on the front end of your website to tell users the new discounted price of a product.        2. Image Overlay You can also easily add an overlay to your products to really make them stand out and tell your users that there is a sale or discount on a product. In the ‘Special Offers’ section of the edit product page, you will have the option to write some text which will appear over the product image on the front end of your website for example, ‘30% Off’. This will really make the discounted product stand out. You don’t have to add this, however it can be really useful when you are trying to sell discounted products.       You can choose to use the default image overlay colour and text colour if you would like too, however there is a way of customising this if you would like to use specific colours. To do this go to ‘Shop Settings’ > ‘Display Settings’ > ‘Product Display Options’ and scroll to the bottom, here you will see some settings that will allow you to customise your overlay. You can choose whether you want the overlay to be across one of the corners, or you can choose to have a circle.  You can also choose which corner you would like the overlay to be displayed on your product image. You can then choose the colour of the overlay and also the colour of the text.               You can also add different promotions to different products. Again within the edit product pages, you can choose any discount price and also add in any text to the overlay for each individual product. For example, some may be 30% off, while others might be 10% or 20%; you can even add in text like ‘Price Drop’ or ‘Sale’, etc.   3. Exclusive Promo Codes Exclusive promo codes are definitely a great option for encouraging new and return customers. These codes can either be targeted in an email campaign to certain email subscribers, or you can even display the code on your website somewhere for example, within the description  of your product page. These codes can be created in the ‘Shop Settings’ > ‘Promo Codes’, from here you can create as many promo codes as you like. The user will then be able to add the code within the checkout area, where the money will then automatically be deducted from the original product cost. Within the settings you will have the option to add the name of the code, add a percentage off or you can add in a cost deduction, you can also add an expiry date.      4. Special Offers Category Within your categories, there will be a default ‘Special Offers’ category, this can be really useful for displaying all of your discounted products in one place. If you discount any of your products they will automatically appear in this category, saving you a lot of time and will also mean that your users will easily be able to find all of the sale items that you have listed. To ensure that you have this category active then head...

Website Design Trends 2021

| 23rd December 2020 | Blogging

Website Design Trends 2021

Top 5 Website Design Trends for 2021   Like most things, trends will come and go and this is no different for web design. Every year we are very excited to see what new design trends will be appearing and which ones we can incorporate in our own website designs. With this in mind, we have listed our top 5 favourite new web design trends, that we will hopefully be seeing more of in 2021.  1. 3D Design Although this is something that is definitely not new and does reoccur each year, 3D Design seems to be getting more and more intricate as the years go on, making the most of the capabilities of modern technologies. Here we can see technology giant Apple really incorporating stunning 3D design elements into their website imagery.  2. Nature Inspired Design Something that we don’t often see, but is slowly coming back into fashion for 2021, is nature inspired web designs. We can start to see the use of earthy toned colours, softer lighting and nature imagery this year in certain web designs, as demonstrated here by Green & Blacks Chocolate. 3. Organic Shapes In previous years we have seen geometric shapes being very popular in web design, however this year we are going to start to see a lot more organic shapes being used within certain designs. These tend to be shapes that you would find in nature, similar to hills or mountains or steep inclines. These shapes are very useful to break up a web page and fluidly draw the reader’s eye to different sections. Here you can see how Android has used these organic shapes in their own website design.   4. Abstract Art Compositions  A big trend for 2021 seems to be artistic and abstract shapes. In previous years we have seen shapes like squares and circles being used in a simplistic and minimalistic way, however this year we are going to see these shapes being used in a much more abstract and artistic way. Web designers and artists will be using these in conjunction with photography, adding elements of excitement and energy to website designs. Again, Apple have incorporated this website design trend within their own design.  5. Web Design for Causes  With the COVID-19 pandemic affecting the entire planet, many companies have had a much different outlook on certain environmental and philanthropic parts of their business and as a result of this; their web design has been influenced, bringing these elements to the forefront of their websites. Here you can see that Green & Blacks have chosen to showcase their business ethics within their homepage design, to really emphasise it to their users.    We can definitely see a few repeat trends creeping in for this year, however it is nice to see these designs being updated and modernised to suit websites in 2021. We can see that web designers are really pushing the boundaries as to what their applications can achieve, and it is very refreshing. These trends are our personal favourites that you can expect to see within our own website designs throughout 2021. If you would like to incorporate any of these elements in a design for your own website, contact us today to arrange a chat.  ...

WebBoss Websites Guide - Google Analytics

| 15th December 2020 | Blogging

WebBoss Websites Guide - Google Analytics

How to Add Google Analytics to Your WebBoss Website With SEO and website tracking such a huge topic when it comes to digital marketing and running an online business, we know how important it is to be able to track and analyse the data and traffic being generated by your biggest marketing tool, your website. Google Analytics is one of the most popular and FREE tools that you can use to track and monitor user behaviour, user experience, device functionality, etc. It is extremely useful for your online marketing strategy and you can use it in many ways. However with all this being said, if you are newer to the world of online businesses and digital marketing, then it can be a little bit difficult to understand how your website and Google Analytics go hand in hand. When it comes to your WebBoss Website, our development team are continually adding triggers to particular areas of the CMS such as the eCommerce module, so that your website can communicate more information to Google Analytics. Recently in our newest update we have added triggers to the Web Forms module, meaning that you can now track when people fill out a contact form or a sign up form. So all you need to do is add your Google Analytics tracking ID to your website.   How to Find Your Google Analytics Tracking ID So if you haven't already, you will need to get yourself a free Google Analytics account. From here you will have everything you need to get started tracking your users behaviour on your website. Once you have set up your Google Analytics account, all you will need to do is find your tracking ID from your Google Analytics account and add it to your website. To find your Tracking ID all you need to do is:• Sign in to your Analytics account.• Click Admin.• Select an account from the menu in the ACCOUNT column.• Select a property from the menu in the PROPERTY column.• Under PROPERTY, click Tracking Info > Tracking Code.• Your Tracking ID is displayed at the top of the page. From here you will need to copy the code and then paste it to your website. To do this go to the page, ‘SEO: Analytics and Tracking Scripts’ which is located in the left hand side bar under 'SEO Settings'. From here, the page will open and you will see 'Analytics (Tracking ID)' paste your tracking ID here and then scroll to the bottom and hit 'Save Tracking Codes'.  And that’s it! Your website will now start tracking a lot of different information which you can review and analyse in Google Analytics including, information about your eCommerce module, web forms and more!...