+44(0) 1803 391 993

Transform your business with us today through web design & development - we will achieve all your goals and objectives

contact us now

If there are so many free social media channels out there that do pretty much everything I need for my business, why should I have a website? Do I need a website?

The answer is yes, you should definitely have a website and we are going to explain why.

Visibility/ SEO

While creating a Facebook page may seem familiar, easier and more cost effective than creating a website, you must understand the limitations that go along with just having a Facebook page. The main limitation is Search Engine Optimisation (SEO). Naturally, you will want your business to be found by as many people as possible, however, due to the way in which search engines rank websites, a website is going to be favoured by search engines over a Facebook page. Often a website will be pushed to the top of a search engine results page before a Facebook or any other social media page.

This is hugely important if you want your website to be visible by your target audience, as Google processes over 3.5 billion searches per day. Meaning that if your online presence is small and you are only using Facebook, you could be at a huge disadvantage when it comes to visibility. With that being said however, Facebook has 2.6 billion monthly active users and so with this in mind, you will definitely have a decent chance of being found on Facebook. However, if your competitors have a website, they are more likely to be found on the search engine results page by your target demographic, therefore decreasing your chances of being found by people searching for your product/ service. That doesn’t mean to say that you should only have a website though, as having both a website and a Facebook page can be hugely beneficial for brand visibility, as it can double the chances of your business being found online.

You may think that using Facebook is the more cost effective route to go over a website, as websites can be quite a costly investment, depending on what you need from it. However, Facebook will require a lot of time and effort to really engage with your audience and build up a following. You may even decide to pay for ads, but remember that there is no guarantee these ads will be as successful as you hope, in terms of people seeing and acting upon them. Facebook tends to be a recreational pass time for a lot of people and so when people are using Facebook they may not be in the mood to buy your product/service. Whereas, investing time and money into a website and maybe even a Pay Per Click (PPC) campaign, may actually be far more worthwhile as people who are searching for what you are selling can be targeted directly. On top of that, people who are using Google to search are probably more likely to be genuinely interested in your products and services as they will be actively searching for it. 

In addition, you have very limited control over a Facebook page, as Facebook can control how often people will see your ads and page. As the platform becomes more and more popular, Facebook want to make sure that their users are having the best experience and so they will often change certain features to suit their users' requests. One being that users are not very happy with the amount of paid ads and business pages that are being seen on news feeds, over family and friends posts. In reaction to this, Facebook are going to change their algorithm so that less business pages and ads are being shown on news feeds, meaning that if you are relying on a Facebook business page then you may start to become less visible in the future and this is definitely something to think about.


You will also have to take into consideration the limitations that will come with having a Facebook page. If you have a website, you have complete control; the design can be fully reflective of your brand, and you won't have limitations on the products you can sell; you will also have the added bonus of appearing more professional. With Facebook you will be restricted by their layout, as there is no custom design as such. On top of this, you will also have to adhere to Facebook’s community standards and also their policies for selling products/services through them, which could potentially restrict you in what you can and cannot sell. You will also always have their branding appear on everything, from the search bar at the top of your page to the URL, which can potentially take away from the authenticity of your brand identity.

In terms of building that crucial brand credibility, a website can fully allow you to do just that, as you are fully in control of how your target audience sees you. With a website you are able to fully choose your design and functionality, whereas it may be a little bit more difficult to build that brand identity for yourself on just a Facebook business page, as the layout is very similar from business to business, taking away that unique brand image. This can also affect your credibility, as many people who find business pages on Facebook will then often search for an accompanying website, as websites will often offer more information about the brand to the user; giving the user a better idea of how professional they are. A website will give your brand a true first impression, with how it is designed, the features and layout can all tell your user exactly what your brand is about, where as this is can be difficult to achieve with just a Facebook page.

Using Facebook & a Website

With all this being said however, having both a Facebook page and a website can be extremely beneficial in your marketing strategy. Whilst we still think that a website outweighs a Facebook page, we do think that using both can work extremely well; as you can definitely reap the benefits of utilising both online avenues. Facebook can offer a huge amount of features when you are using the business tools and it is a place where you can get quite creative with your business. Alongside your professional and sleek website, a Facebook page can offer your audience a more relaxed and informal side to your brand, which can definitely be quite refreshing and can make your business appear more approachable.  A Facebook page can be a great place to drive traffic to a website. If you have a blog feature on your website, then you can use Facebook to promote this side of your business, not only increasing engagement on your social media page but also driving traffic back to your website, as you can link the blog feature on your business page. This increase in traffic will also increase your SEO rank.

The same is also true for driving traffic from your website to your Facebook page, as people who find your website on Google can also visit your Facebook page through a link on your website. This can be especially important if your website doesn't have a blog feature or isn't being continually updated, as your Facebook page will probably be kept up to date a little bit more than your website; giving the user the opportunity to choose how they want to view your business. 

As you can see, having both a website and a Facebook page is probably the best way to go. However if this is just not achievable for your brand, then we strongly suggest having a website over a Facebook page. Not all websites are ridiculously expensive, try our new low cost website solution Low Cost Ecom, as I’m sure that we can help get you online quickly and affordably.

Subscribe to Updates

Subscribe to:
Like   Back to Top   Seen 61 times   Liked 0 times

Subscribe to Updates

If you enjoyed this, why not subscribe to free email updates ?

Subscribe to Blog updates

Enter your email address to be notified of new posts:

Subscribe to:

Alternatively, you can subscribe via RSS RSS

‹ Return to Blog

We never share or sell your email address to anyone.

I've already subscribed / don't show me this again

Recent Posts

How to Take Pictures for Your Website - 6 Tips

| 08th September 2020 | Blogging

How to Take Pictures for Your Website - 6 Tips

Strong imagery can really make a website; if a website has clean, professional-looking images then this instils trust in the brand and encourages visitors to buy products or services. Website images can grab our attention and make us feel a type of way, not only will this improve your user experience, but in turn, can boost your SEO (Search Engine Optimisation) by improving your bounce rate. If that's not enough, using the right images can improve your conversion rates, as people will respond well to a website that uses good quality imagery and may make your website seem more trustworthy and professional; therefore people may be more likely to use your Call To Action (CTA) buttons. However, not everyone has the budget to hire a private photographer to take beautifully framed, wonderfully lighted images for their website, so instead of relying on the same stock photography as everyone else, here are our 6 tips for taking perfect pictures yourself.  1. Understand your theme Before you reach for your camera ask yourself "why am I taking these pictures?" While this may seem like a simple question, it is important that you understand the motivation for taking the pictures, and what message you want to portray to your visitors. For example, if you own a relaxing spa, you may want your images to really portray a message of tranquillity and relaxation. This could be clean white images showcasing some of your spa area, your massage table or products. You can use similar businesses to yours to get some inspiration for your own pictures, try and put your own spin on them though so that your pictures are unique. You could even use Google images for inspiration and paste some pictures into a word document, this way you can look back at them when you are ready to take your pictures. You may even want to use Pinterest for inspiration and pin some of your favourite looking images. Looking at professional pictures will give you a good idea of image composition, do you want your subject central or are you going for something a bit more quirky? Also, look at the type of backgrounds they are using, are they clean and crisp or are they colourful? Are they in focus or blurred? Once you have got your vision nailed, you can then go wild with creativity.   2. Have a plan Good execution comes from good planning; with a well thought out plan, you can counteract difficulties before they arise. The main areas to consider are: What images would you like to have on your website? This will depend on whether or not you currently have a website. You will probably have a rough idea of how many images you would like on each page of your website. For example, you may have a photo gallery featured where you can display as many images as you would like. You may have a banner at the top of your homepage where you may show three or more header images. You may need product images for your online shop and even some team photographs to feature on your About Us page. It's a good idea to make a list of all of the images you would like to shoot, so that you don't miss the all-important banner image or your best selling product, then you can cross them off as you go! Where will you photograph your images? Location; where are your pictures going to be taken? This could be very straightforward if you own a hotel or attraction, you will be taking your photographs at your business! But be specific, which rooms or features are you going to shoot. If you are taking your own product photographs, then this could be in a room in your house or even outside to make the most of the natural light! You will also need to consider the background of your images. If you want a clean background then a white screen or wall will work well (you could even make this out of paper and cardboard for your own DIY studio). It may be worth having a quick look at your premises and note down some areas that are on hand. Finally, remember that light is important when taking photographs yourself...

Safari to Block Websites with Long Term SSL from September 1st

| 25th August 2020 | Blogging

Safari to Block Websites with Long Term SSL from September 1st

At the beginning of the year, Apple announced that its Safari web browser would reject websites whose SSL certificate was valid for more than 13 months. Now with everything that has been going on this year, you would be forgiven for forgetting about this (or let's be honest, not even hearing about it until now) and feeling the sudden pit in your stomach, wondering if your website will start being blocked on certain devices.  The move proposed by the tech giant is part of their plan to ensure that the websites viewed on their browser are following the most up to date cryptographic standards, to help raise the bar of website security. The idea is that the more frequently your SSL certificate is renewed (within reason), the more likely it is to have the most up to date defences in place to protect user data. In comparison, an SSL that only gets updated once a year is more likely to have security risks. This is a move that was initially suggested by Google in 2019 but was voted down in the CA/B Forum (a voluntary group that is made up of SSL certificate providers, companies that develop web browsers, etc).  It is highly likely that proposals such as this will shortly be seen across more browsers, and is merely the first move in the newest push to improve website standards.  So in practice what will this mean for website owners? Well, Apple has stated that all websites with an SSL certificate that is valid for more than 13 months will crash on all Apple devices that use Safari as a browser. This could be a huge issue for website visibility as Safari is the second most used browser (behind Google Chrome in the first position), with 33.22% of users using Safari on both desktop and mobile. Potentially 1/3 of users will not be able to view websites with these long term SSL certificates. Not only could this affect your customers being able to visit your website, but in the long run could even start to drag your search engine ranking down! The upside? This new rule will only affect new SSL certificates purchased for websites from 1st September, so if you currently have a long term SSL certificate we encourage you to switch to a shorter-term SSL certificate when yours runs out.  Website security is important to us at WebBoss Websites. We pride ourselves on using the ISO 27001:2015 accredited WebBoss.io platform for all of our websites. Which allows us to bring complex security industry measures to your website at no extra cost. This includes short term SSL certificates as standard, for all websites. Our SSL certificates are auto-renewed after 90 days, meaning that you will always have the most up to date protection for your website and gives you one less thing to worry about.  Not, a WebBoss Websites customer? Contact us today to see how we can help to create your ideal website.       ...

6 Website Myths

| 21st August 2020 | Blogging

6 Website Myths

Here are 6 website myths you need to know about before owning a website in 2020 You may have heard a few of these before, but with the internet full of opinions and contradictions it can be difficult to know what is true and what is a myth. With this in mind, we have created a shortlist of some of the biggest website myths! 1.     Websites are too expensive While this may be somewhat true, you will get what you pay for and sometimes it will be worth the money that is spent on it. However, we suggest starting with something that is going to work well for you in the short term, and then as your business progresses, you may need extra bits and pieces adding to your website later on down the line. This is then when you can start to build up your website with extra functionality or custom features if they are necessary. If you decide to join us here at WebBoss, we can provide you with a low cost website to get you started, then you can choose to upgrade your website with bespoke features whenever you would like; we can be completely flexible to your needs. This will mean that you won’t have to make a huge commitment at first, you can slowly build up your website and if you realise that a website is not for you, then no harm was done and you won’t have wasted thousands of pounds. Building a website can be expensive; however, there are so many low cost solutions on the market that can deliver a professional looking website for a very low cost. Our Low Cost Ecom website solution can provide you with any website that you need for a fraction of the cost. 2.     My website will appear at the top of Google as soon as it is live This is where SEO (Search Engine Optimisation) comes in and although websites can be optimised for SEO before they go live (meta descriptions, alt tags, keywords etc.) this may not guarantee that your website will appear high on a search engine for a specific search term. It can take you months to start to climb up the ranks on Google, no matter how good your SEO is. You cannot take shortcuts when it comes to SEO, you will need to show your expertise and authority, build up relationships through backlinks and use specific and unique keywords on your website. 3.     Only an online business needs a website You may think that only an online business needs to have a website, but this is simply not true. All businesses should be online in some way or another and having a website can be the best way to achieve an online presence. So many people will use a Google search or similar to find businesses near them, meaning that you may be losing out to your local competitors if you don’t have a website or some sort of online presence. 4.      Once I have a website, I don’t have to do anything to it Your website should be your biggest marketing tool and the hub of everything you do online, so making sure that you are constantly updating your website is extremely important, not only for your potential customers but also for SEO. Fresh new content and an up to date website will be favoured by search engines. You will also want to ensure that your business is staying up to date with current trends in your industry and also current legislations. Your website privacy policy, terms and conditions, etc., will need to be updated according to the latest changes. It is important that your website is also updated with the world’s current affairs, for example, with Coronavirus on everyone’s lips at the moment, it is especially important that your website reflects what your business is doing in light of the situation. Having a website that has been untouched for many months or even years, may make your professionalism seem questionable to future prospects. 47% of people will check a website before they purchase or interact with a company or brand, meaning that if you want your business to be successful online then you need to keep your website up to date. A great way to do that is to write a blog, as t...

Understanding Your Target Audience

| 19th August 2020 | Blogging

Understanding Your Target Audience

An often overlooked area of marketing for small businesses is understanding your target audience. In the excitement to launch a new business or even a new website, things can get missed. Or perhaps you are testing if your side hustle could become your new full time, and want to see if there is any interest first before diving in deep. Either way, knowing your audience is vital to sustaining your business. It allows you to market your product or service in a way that appeals to them to encourage them to become customers. Here are a few questions to ask yourself when you are trying to understand your audience.   Who is your target audience? Sometimes there can be a slight difference between your current audience and your target audience. For example, a new business may create a Facebook page and invite all of their friends to "Like" it. However, their friends on Facebook may not be their target audience, and any engagement with posts can be due to existing relationships rather than proof that your marketing is working effectively. Knowing who your target customers and audience are will help you to focus your content so that you reach the people your product or service is targeted towards. Once you are up and running for a while, you will be able to use social media to ascertain who is interested in your business.   What problems or desires does your audience have, that your product/service fulfils? Where does your product fit in solving problems or fulfilling desires? As it will not be suitable for everyone, who does it suit? This means fulling understanding your product or service as well as your audience. If you haven't already, take some time to think about the Unique Selling Points (USPs) of your product and the way it solves a problem for your audience. A common mistake when defining a business's target audience is being too wide; instead, you should try to narrow down your audience as much as possible, as this will help to make your marketing more effective.   How does your product benefit them? Following on from the point above, your audience has to feel that not only does your product or service solve a problem or fulfil a desire, but it benefits them. While the benefit can be simple, understanding your audience will better equip you to understand the benefits they feel that they are receiving, compared to the benefits you may believe your customers would want.    Are you an online shop/service, a brick and mortar shop/service? While we are all painfully aware that the landscape of the high street is changing, having a physical presence may affect your audience. Traditionally, a purely online business may have a slightly younger clientele than a brick and mortar store. This would then affect how you interact with your customers; if you have a shop you may want to encourage customers to visit you in-store. Whereas, if you are purely online then you would focus on drawing customers to your website.    Where do they look for information? Knowing where your audience will look for information will help you structure the content of your information for different mediums. If your customers are more likely to look for information on your website, the information would be different from what you would provide on a social network. If your audience is looking on social media, you want to draw them back to your website for further information.   While it may feel daunting at first, it really can pay to research and understand your target audience. It affects everything from web design and structure, to marketing material and social media posts. Even costing your product! In the long term, it can actually save you time (and money) to research your target audience early. ...