Making time to ensure you have regular blog posts added to your website might seem like another thankless chore in the long list of things you need to do, but do it right and it could open your business up to more visitors, more engagement, and most importantly more customers. Not quite convinced? Here are our top 5 reasons why you should be blogging about your business.
1. It shows your expertise
By regularly writing blog posts about your area of business, visitors are able to see that you are genuine and know what you are talking about. This helps to instil trust in your website visitors, which in turn increases the chances that they will turn into customers! Try to pick relevant topics that your target audience are interested in and focus on creating quality rather than quantity of blog posts, and let your knowledge shine through. This could be anything from a quick DIY blog for using or repairing a product, or even a review of a new product you will be selling. Not only will this increase the trust in your business, but could help to get visitors excited for new products or services!
2. Attracts visitors to your website
Blogs are perfect to share on social media to help bring visitors to your website and therefore your business. Resharing content and posting pictures of products and services are perfect for social media platforms such as Facebook and Instagram, but if you would like to add a bit of variety to your social media posts, then blogs can work wonders. By sharing your blog post on social media, you are encouraging visitors to your website where they can find out even more about what you offer. This helps to encourage visitors towards conversion to customers.
3. Fresh content looks good to visitors and search engines
Especially with local searches, posting and sharing blogs regularly tells your customers and potential customers that you are still active. Unfortunately, it can sometimes be difficult to tell from an online search if a company is still operating, and so keeping your blog and social media up to date works like a neon sign; it shouts that you are open for business. This is especially important for small businesses as we begin to edge out of lockdown.
Fresh content, in this case by regularly posting blogs, can help to improve your search engine ranking as well. The reason for this is two-fold: firstly new content will continue to drive visitors back to your site; and secondly, search engines are always crawling sites looking for new information to index. This means that they will have your blog ready to use as an answer to someone's question. Even if this is just a single blog post a week, this can really help to pull your website up the ranking in search results naturally.
4. Free Marketing
That's right, blogs can be a tool for free marketing! Most website systems will allow you to give your website visitors the option to subscribe to your blog. Once they have subscribed you can use your blog to highlight offers and deals that may be coming into your store to encourage interest and excitement. If users also sign up for a newsletter, then you could even send them unique discount codes to use in your online shop!
5. Creates an opportunity for conversation
Once your blog is posted you can activate comments on it. This provides your customers and visitors with the opportunity to leave feedback, creating the perfect space for conversation about your business and products/services. Conversations such as this can really help to build trust and brand loyalty within your target audience. The conversation doesn't need to go on for hours, but even just an acknowledgement of the comment users have left can make all the difference and leave visitors feeling validated rather than ignored.
We could talk for hours about the benefits of a blog on your website, and the reasons included here are just the tip of the iceberg! If you think that you would like to add a blog to your website, contact us here, or through our live chat and we can discuss the best options for you.