Here are 6 website myths you need to know about before owning a website in 2020
You may have heard a few of these before, but with the internet full of opinions and contradictions it can be difficult to know what is true and what is a myth. With this in mind, we have created a shortlist of some of the biggest website myths!
1. Websites are too expensive
While this may be somewhat true, you will get what you pay for and sometimes it will be worth the money that is spent on it. However, we suggest starting with something that is going to work well for you in the short term, and then as your business progresses, you may need extra bits and pieces adding to your website later on down the line. This is then when you can start to build up your website with extra functionality or custom features if they are necessary. If you decide to join us here at WebBoss, we can provide you with a low cost website to get you started, then you can choose to upgrade your website with bespoke features whenever you would like; we can be completely flexible to your needs. This will mean that you won’t have to make a huge commitment at first, you can slowly build up your website and if you realise that a website is not for you, then no harm was done and you won’t have wasted thousands of pounds.
Building a website can be expensive; however, there are so many low cost solutions on the market that can deliver a professional looking website for a very low cost. Our Low Cost Ecom website solution can provide you with any website that you need for a fraction of the cost.
2. My website will appear at the top of Google as soon as it is live
This is where SEO (Search Engine Optimisation) comes in and although websites can be optimised for SEO before they go live (meta descriptions, alt tags, keywords etc.) this may not guarantee that your website will appear high on a search engine for a specific search term. It can take you months to start to climb up the ranks on Google, no matter how good your SEO is. You cannot take shortcuts when it comes to SEO, you will need to show your expertise and authority, build up relationships through backlinks and use specific and unique keywords on your website.
3. Only an online business needs a website
You may think that only an online business needs to have a website, but this is simply not true. All businesses should be online in some way or another and having a website can be the best way to achieve an online presence. So many people will use a Google search or similar to find businesses near them, meaning that you may be losing out to your local competitors if you don’t have a website or some sort of online presence.
4. Once I have a website, I don’t have to do anything to it
It is important that your website is also updated with the world’s current affairs, for example, with Coronavirus on everyone’s lips at the moment, it is especially important that your website reflects what your business is doing in light of the situation. Having a website that has been untouched for many months or even years, may make your professionalism seem questionable to future prospects. 47% of people will check a website before they purchase or interact with a company or brand, meaning that if you want your business to be successful online then you need to keep your website up to date. A great way to do that is to write a blog, as this will allow you to keep your customers up to date with what your business is doing and it will mean fresh content on your website for search engines, you can even post these to social media for an extra little SEO boost.
5. I can just copy and paste content and images from other websites or Google
This is a definite no-no! Not only is this morally and legally wrong, but plagiarised content can also hurt your search engine position. It may seem OK to use images from Google, but we do not recommend this either, as a lot of the time images from Google are copyrighted and unless you have permission from the owner, legally you cannot use them. We would always recommend taking your own pictures for your website, as they will be unique and reflective of your brand. However, we understand that getting hold of good quality images of your products or brand can be difficult, as hiring a photographer can be quite expensive. So we suggest using free stock images from websites such as Unsplash or Pixabay, you can even pay for some good quality images from places like Getty Images. Just be aware that if you choose to use images from these websites, then your website may look quite similar to others in the same industry and chances are they are using free stock images as well. Web design agencies like us will often provide royalty-free images that we will use on your website, we can also provide a photography service, just let us know if this would be something you would like.
6. I don’t need a website when I have social media
This can definitely depend on your budget, however, if you are wanting a business that is going to be successful online, then we recommend a website over-relying on a social media account. People will definitely expect your business to have a website if they have found you on social media. Not having a website will ensure that you are less visible to your target market and you may be losing out to your competitors that have websites. Read more on this subject in our blog 'Building a Website or Relying on Facebook?'.